Notable is the leading healthcare AI platform for transforming workforce productivity. Health systems, hospitals, and payers use Notable to improve healthcare quality, close gaps in patient care, drive member enrollment, and patient acquisition, retention, and reimbursement, scaling growth without hiring more staff.
We are on a mission to improve the lives of patients, staff, and clinicians - to improve healthcare for humanity. This isn't just a lofty goal - it's something we're achieving every single day. When you join Notable, you become part of a force actively transforming healthcare. Our aim to impact 100 million patients isn't just a number; it's a commitment to creating meaningful change on a massive scale.
Therefore, our culture is purposeful in pursuit of this mission. We believe our culture gives each person the opportunity to do the best work of their lives, work with the best teammates, and have fun achieving great things together.
Role SummaryNotable is seeking a detail-oriented and creative Account-Based Marketer to join our marketing team. Reporting to the Head of Product Marketing, this role will play a crucial part in executing and optimizing Notable’s ABM program to drive engagement and pipeline growth within high-value target accounts.
As the Account-Based Marketer, you will support all aspects of the ABM program, from account research and personalized content creation to campaign execution and sales enablement. You’ll work closely with the product marketing, content, and sales teams to ensure that ABM efforts resonate with key decision-makers and address the specific needs of target accounts.
This role offers an exciting opportunity to combine data-driven strategies, creativity, and collaboration to drive meaningful results.
What You Will Do:ABM Campaign Execution
Collaborate with the Head of Product Marketing to plan and execute tailored ABM campaigns that engage high-priority target accounts.
Develop and implement one-to-few ABM strategies based on account segmentation and goals.
Use a mix of marketing tactics, including email, direct mail, webinars, and personalized content, to drive engagement within target accounts.
Account Research and Insights
Conduct in-depth research on target accounts to understand their business priorities, organizational challenges, and key stakeholders.
Maintain detailed account profiles with insights such as company size, industry trends, pain points, and competitive positioning.
Map stakeholders and decision-makers within accounts, identifying roles such as CIO, VP of Revenue Cycle, and Chief Strategy Officer.
Content Creation and Enablement
Collaborate with the communications team to create highly personalized assets, such as case studies, solution briefs, and ROI calculators, for individual accounts.
Develop and maintain a library of customizable templates for sales reps, including email sequences, one-pagers, and sales presentations.
Partner with sales teams to ensure they have the content and resources needed to engage target accounts effectively.
Sales Alignment and Lead Handoff
Qualify target account leads into Marketing Qualified Accounts (MQAs) based on predefined criteria.
Facilitate seamless handoffs to sales by providing detailed insights, account context, and content recommendations.
Work closely with Partner Managers to align on account strategies and track progress on ABM initiatives.
Performance Tracking and Optimization
Monitor key performance indicators (KPIs), including account engagement, MQA conversion rates, and campaign ROI.
Provide regular reports and insights to the Head of Product Marketing to inform strategic decisions and optimize future ABM efforts.
Use tools such as Salesforce, HubSpot, and Outreach to track campaign performance and account engagement.
Collaboration and Cross-Functional Partnership
Work closely with product marketing, content, and sales teams to ensure alignment on messaging, positioning, and campaign objectives.
Collaborate with creative teams to ensure that all ABM materials are visually engaging and aligned with Notable’s brand guidelines.
Serve as the central point of coordination for ABM activities, fostering alignment between marketing and sales.
2+ years of experience in marketing, with a focus on account-based marketing, content creation, or campaign coordination.
Familiarity with CRM platforms (e.g., Salesforce, HubSpot) and ABM tools (e.g., Demandbase, 6sense, or similar platforms).
Strong research and analytical skills to gather and interpret account data.
Proven ability to create high-quality, personalized content and marketing materials.
Excellent communication, project management, and organizational abilities.
Ability to collaborate effectively across teams and manage multiple priorities.
Data-driven mindset with experience tracking and optimizing campaign performance.
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