Account Executive

Ready to make a real impact on global health and wellness care? Practice Better is an all-in-one platform helping health and wellness practitioners run their businesses, care for their clients, and scale their impact. Founded by practitioners in 2016, we’re now the leading EHR and practice management platform in the wellness industry, trusted by tens of thousands of practitioners across 70+ countries. In 2023, we expanded our whole-practice care offering through the acquisition of That Clean Life, bringing nutrition planning into our platform. We’re a remote-first team headquartered in Toronto, made up of curious, driven, and empathetic people building tools that help practitioners create sustainable, independent practices; and do the most meaningful work of their careers. While most of our work happens remotely, we come together regularly for off-sites and team events to stay connected and build together.   Position Summary We are looking for an Account Executive to join our growing team. In this role, as an Account Executive at Practice Better, you will own the full sales cycle - from pipeline generation through close — bringing our platform to the wellness practitioners, clinic owners, and health teams who need it most. You’ll lead deep discovery conversations using a needs-based, curiosity-first approach. You’ll connect what you learn directly to platform capabilities that move the needle on client retention, revenue per practitioners, and day-to-day efficiency for practices.You'll manage buying cycles across clinical and operational stakeholders — typically small but growing practices navigating real decisions about switching platforms — while keeping your pipeline full, your forecasting honest, and your handoffs clean. You'll be joining at a foundational moment for our Sales-Led Growth motion — this is an early-stage function inside a scaling company, and you'll contribute directly to building the playbooks, processes, and patterns that define how Practice Better sells going forward. The ideal candidate is a self-directed, consultative seller who thrives where the playbook is still being written. You communicate with clarity, move with purpose, and focus on solutions over perfection. You take ownership naturally and do your best work in fast-moving, growth-stage environments. Bonus points if you've sold into health, wellness, or practitioner-led businesses This role is right for you if: - You're energized by outbound and genuinely enjoy creating conversations from scratch - You believe the best salespeople are the most curious people in the room - You want to build something, not just execute on what's already proven This role is probably not right for you if: - You prefer a high-ACV, slow-burn enterprise motion with long sales cycles - You need a fully documented playbook to operate confidently - You measure yourself primarily by deal size rather than relationships built Note: Practice Better is a remote-first company with team members across North America. However, this particular role is currently open to Denver, CO -based candidates only at this time, and preference will be given to applicants legally authorized to work in the US. What You’ll Be Doing - Own a full-cycle quota, from pipeline generation through demo, negotiation, and close: driving new subscription ARR and collecting first payment. Own a high-activity, full-cycle quota — pipeline generation through close with a focus on driving new subscription ARR from multi-practitioner clinics and growing wellness practices. Deals are relationship-driven and move at a human pace, but volume and consistency matter. - Design and execute genuine, personalized outbound sequences, with a focus on creating real conversations with practitioners who have a legitimate reason to look at Practice Better right now. - Build and manage your own pipeline through a mix of outbound prospecting and high-intent inbound conversion, maintaining healthy coverage against monthly and quarterly targets. - Run consultative discovery with wellness practitioners, clinic owners, and operations leads to understanding growth goals, workflows, and revenue drivers. Lead structured, curiosity-driven discovery with wellness practitioners, clinic owners, and operations leads; going beyond surface-level needs to understand the real cost of their current situation and what's actually driving the decision to look for something new. - Deliver tailored product demonstrations that connect platform capabilities to measurable practice outcomes (client retention, revenue per practitioner, operational efficiency). - Manage multi-stakeholder buying cycles for growing practices and small teams, navigating pricing conversations, objections, and procurement steps with confidence. - Maintain rigorous CRM hygiene, accurate forecasting, and clear next steps on every deal. - Partner cross-functionally with Marketing, Sales-Assist, Customer Success, and Product to improve conversion, surface buyer insights, and ensure a smooth path to activation. - Contribute to evolving sales playbooks and help shape a repeatable, scalable upmarket motion as PB grows. What You Bring - 2–5+ years of full-cycle SaaS sales experience, ideally in SMB or Mid-Market environments.with a track record of self-generating pipeline and closing from outbound. - Proven ability to consistently meet or exceed quota in a role where you generated and closed your own pipeline. - Strong consultative selling skills - Genuine curiosity about people and problems, you find discovery energizing, not a means to an end, and you're drawn to methodologies (like NEPQ, Challenger, SPIN, or similar) that prioritize understanding over pitching. - Demonstrated comfort running multi-stakeholder sales cycles and managing deal momentum independently. - Experience working in CRM systems (e.g., HubSpot, Salesforce) and comfort using sales enablement and prospecting tools. - Strong communication and collaboration skills, with a bias for clarity and action. - Analytical, curious, and coachable; you seek solutions, not perfection.  you're excited to learn, quick to iterate, and you'd rather get moving and improve than wait for perfect conditions. - Comfortable operating in a fast-moving, growth-stage environment where process is evolving and ownership matters. Genuinely comfortable with ambiguity — you don't need a fully built system to execute, and you find it motivating, not frustrating, to help build one. Bonus Points - Experience selling into health, wellness, healthcare, or practitioner-led businesses (e.g., clinics, therapy practices, coaching, or allied health). - Background in product-led or sales-assisted SaaS environments where inbound, trials, or high-intent users are part of the motion. - Experience closing multi-seat or team-based deals with growing small businesses. - Demonstrated success in an early-stage or scaling SaaS company where you helped refine playbooks or sales processes. - Familiarity with subscription pricing models, payment processing, or revenue workflow tools. Compensation & Pay Transparency At Practice Better, we believe in pay transparency, equity, and fairness. We benchmark compensation against similar-stage, high-growth SaaS companies in both Canada and the United States and review our salary bands regularly to ensure they remain competitive and aligned with market trends. Each role has a defined pay range based on its level, scope, and geographic location. Final offers are determined by several factors, including experience, demonstrated skills, and location, to ensure consistency and equity across our team. Anticipated Base Salary Range (US): $70,000 – $85,000 base salary per year USD, we anticipate OTE to fall between $120,000 - $140,000 USD per year We take a holistic approach to compensation, combining salary, benefits, and flexibility. Our goal is to provide total rewards that support both your professional growth and personal well-being. The range above reflects our expected compensation for this role, based on current market data. Final offers may vary depending on factors such as location, skills, depth of experience, and relevant certifications. All compensation ranges are reviewed regularly and may evolve over time to reflect changes in the market. What We Offer Comprehensive Benefits We offer a robust benefits package for full-time, permanent employees, including health, dental, and vision coverage from day 1, as well as 401k matching, generous paid parental leave, and annual learning stipends. Remote-First, Connected Culture Our remote-first model gives you autonomy and flexibility, with optional access to our downtown Toronto office for in-person collaboration. We also host regular off-sites and team gatherings across North America, because connection, creativity, and shared moments matter. Wellness and Growth - Unlimited vacation, built on trust, clear expectations, and real support for taking time off - Company 401k program with employer-matched contributions - Comprehensive health and dental benefits from day 1 - $750 annual Health & Wellness Allowance - $1,000 annual Learning & Development Allowance to support your growth - $500 annual Home Office Allowance to set up a productive remote workspace - Company-wide holiday closure in December - Regular virtual company-wide events, lunches, and team socials to stay connected Thriving at Practice Better At Practice Better, you are not just an employee. You are part of a mission-driven community dedicated to helping others thrive. You will be trusted with autonomy, encouraged to take ownership, and supported by a team that values curiosity, compassion, and meaningful results. We believe great culture and great performance go hand in hand. Delivering on our commitments is how we earn the trust of our practitioners and continue to expand our impact. Here, you will find the freedom to experiment, a focus on follow-through, and the opportunity to grow, along with the satisfaction of knowing your work directly improves lives every day. Our Commitment to Diversity, Equity & Belonging We know innovation happens when diverse perspectives come together. Practice Better is committed to fostering an inclusive environment where every team member feels valued, supported, and empowered to contribute their best. If you do not meet every requirement listed above, we still encourage you to apply. Research shows that underrepresented groups often hesitate unless they feel 100% qualified. We are far more interested in your potential, curiosity, and alignment with our values. We are committed to building a workplace where everyone can do the best work of their careers. We welcome applicants of all backgrounds, experiences, and abilities. Accommodations are available throughout the interview process upon request.  Ready to Apply? If this sounds like your next step, we would love to hear from you. Join us in shaping the future of health and wellness for practitioners, their clients, and communities worldwide. Apply Now → https://practicebetter.io/careers Official Recruitment Notice & AI at Practice Better All applications are reviewed directly by Practice Better’s internal Talent Acquisition team - no bots, no outsourcing. Legitimate communication from our hiring team will only come from email addresses ending in @practicebetter.io or @greenhouse.com. Practice Better will never ask for payment, banking details, or personal financial information during the recruitment process. If you receive suspicious communication claiming to represent Practice Better, please contact our team at [email protected] to verify its legitimacy. AI in Recruitment at Practice Better We use AI thoughtfully to take some of the repetitive work off our team’s plate: early drafts of job descriptions, first-round interview questions, and help reviewing larger applicant pools. It’s there to make the process smoother and more efficient for everyone. What AI doesn’t do is make decisions. Every hiring decision is made by real people, using structured and consistent practices designed to reduce bias and ensure fairness. We’re committed to using AI responsibly and reviewing our approach regularly so it stays aligned with best practices, legal guidance, and the kind of candidate experience we want to deliver. Candidate Privacy Policy AI Policy