Job Summary:
Sunday Riley is seeking a results-oriented and digitally savvy Associate Account Manager to join our U.S. Commercial team. This Associate Manager-level position is responsible for managing and growing our business with independent retailer partners and PurePlayer e-commerce accounts. The successful candidate will play a key role in accelerating revenue, optimizing product presentation, and building brand equity across multiple online and offline platforms. A strong foundation in account management, sales strategy, digital marketing, and e-commerce operations—especially within the beauty or skincare industry—is highly preferred.
Key Responsibilities
Account Management & Business Development
- Own and manage the business relationship with a portfolio of independent retailer accounts and PurePlayer e-commerce partners (such as niche skincare boutiques and emerging digital beauty platforms).
- Develop tailored seasonal and annual business plans for each account, including sales goals, promotional calendars, and assortment strategies.
- Lead sell-in presentations for new launches and promotions, collaborating with internal teams to deliver compelling, brand-aligned programs.
- Identify and pursue new business opportunities within the independent retail and digital commerce landscape, helping Sunday Riley expand its footprint in under-tapped markets.
- Work closely with internal stakeholders across Sales Planning, Operations, and Finance to ensure flawless execution of account plans and deliveries.
Sales Strategy & Execution
- Develop and implement strategic initiatives to drive revenue and market share across assigned accounts.
- Manage account-level forecasts, purchase orders, and inventory flow to ensure product availability and minimize out-of-stocks or excess.
- Align trade spend and promotional investments with ROI targets, maximizing profitability across all initiatives.
- Monitor competitive activity and provide insights on assortment trends, price positioning, and emerging PurePlayer platforms.
Digital Content & E-Commerce Optimization
- Collaborate with brand and creative teams to ensure all digital content—product descriptions, images, banners, and enhanced content—is optimized for conversion and consistent across platforms.
- Audit brand presence regularly on PurePlayer and independent retailer sites to ensure visual assets, copy, and SEO best practices are fully implemented.
- Lead the creation and management of an account-specific content calendar, ensuring timely updates for new product launches, promotional assets, and seasonal brand campaigns.
Marketing & Promotional Planning
- Partner with internal and external teams to plan and execute marketing initiatives such as email campaigns, homepage placements, promotional banners, and co-branded events.
- Coordinate with media and marketing leads to support paid ad placements and sampling initiatives tailored to account-specific needs.
- Lead execution of retailer-specific loyalty programs, gift-with-purchase (GWP) activations, and cross-promotional opportunities that drive awareness and customer loyalty.
Performance Analysis & Reporting
- Analyze sales and promotional performance at the account level, providing data-driven recommendations to optimize future campaigns.
- Track KPIs including sales growth, sell-through, margin, and conversion metrics; present findings and actionable insights to internal leadership.
- Maintain internal trackers, weekly sales reports, and post-launch recaps to drive continuous improvement and cross-functional alignment.
Qualifications
- 3–5 years of experience in account management, sales, or digital commerce—ideally within the beauty, skincare, or broader consumer packaged goods (CPG) industries.
- Proven success in managing independent accounts or PurePlayer platforms with measurable growth outcomes.
- Strong analytical and reporting skills; comfort working with data and making insight-driven recommendations.
- Excellent communication and negotiation skills, with the ability to manage external partnerships and internal collaboration across departments.
- Deep understanding of digital merchandising, e-commerce best practices, and retail marketing programs.
Other Duties
Please note this job description is not designed to cover or contain a comprehensive listing of activities, duties or responsibilities that are required of the employee for this job. Duties, responsibilities and activities may change at any time with or without notice.
What we offer
This role offers the opportunity for interested candidates to work in an ever-changing growing company that is passionate about its products. Operating within a fast-moving industry and dynamic category, the successful candidate will find at Sunday Riley the open, creative and collaborative work environment everyone seeks for themselves.
EEO
Sunday Riley actively creates a culture of inclusivity and respects that diversity in the workplace leads to a positive and stronger team. It is our policy to provide equal opportunity for all employees, contractors, and prospective employees, regardless of race, color, national origin, age, pregnancy, sex, sexual orientation, gender identity or expression, veteran status, disability, genetic information or any other criteria protected by applicable federal, state, or local law.
Social and Environmental Responsibilities
We produce the best products possible, and never sacrifice quality or effectiveness for financial gain. We are committed to promoting Human Rights, including equality, diversity in the workplace, and inclusivity of products. We provide the highest-level customer care, customer experience, and attention to customer safety. We strive to meet sustainability goals and initiatives, for a cleaner planet. Our company’s social and environmental goals are as strong as our employees’ awareness and performance towards those goals. We are mission-driven and expect our employees to be accountable and aligned with our company value
Originally posted on Himalayas
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