Job Description:
• Develop marketing materials such as sell sheets, product guides, presentations, and advertisements for both brands.
• Manage social media platforms or work with contractors, including content planning, posting, and audience engagement
• Collaborate with photographers, videographers, and external designers to create high-quality content.
• Maintain and update websites with fresh, accurate product and campaign information.
• Produce customized digital and print assets to support distributors, sales reps, and key accounts.
• Plan and execute multi-channel marketing campaigns, including email marketing
• Build and distribute newsletters, promotional emails, and webinar communications
• Coordinate logistics for major industry events and tradeshows, including booth graphics, shipping, branded giveaways, and signage.
• Partner with the sales team to plan customer-facing events, sponsorships, and activations.
• Respond to internal and external requests for marketing materials, product images, and updated documentation.
• Collaborate with sales to create tools and campaigns that support business development efforts.
• Provide marketing insights and recommendations to align brand messaging and drive growth.
• Support the Senior Brand Manager in strategic executions through market reports and internal reporting
• Conduct competitor and market analysis to audit brand identity and messaging
Requirements:
• 4+ years’ experience in brand management or marketing
• Strong Excel and PowerPoint skills
• Experience with social media, digital marketing tools, and content management systems.
• Prior responsibility for events or tradeshow execution
• Experience with Adobe Suites preferred
• Prior experience working with/support sales teams
• Possess strong verbal and written communication skills.
• Preferred experience in conducting competitive product and market analysis, with a strong understanding of market research methodologies and how to apply insights to business strategy
• Bachelor’s Degree preferred
• Strong analytical skills, experience with Power BI or analytics platform desired
• Experience in healthcare, specialty coffee or brewing industries a plus
Benefits:
• Flexible work options (fully remote, hybrid, onsite)
• Generous paid time off
• Competitive salaries and bonus incentives
• 401K company match
• Competitive medical, dental, & vision insurance
• Pet insurance
• Annual fitness stipend
• Unmatched employee discount on all products
• Summer Hours
• LinkedIn learning membership
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