Informa Markets is a division within Informa that creates global platforms for industries. The Business Development Representative will serve as the first point of contact for prospective clients, focusing on building and qualifying the sales pipeline for MAGIC events while providing essential support to drive revenue generation.
Responsibilities
- Execute strategic outbound prospecting activities including targeted cold calling and personalized email campaigns
- Qualify and prioritize inbound leads from marketing campaigns, website inquiries, and trade show activities
- Research and identify high-potential business opportunities within target market segments
- Schedule qualified discovery meetings for the Sales team with detailed prospect briefings
- Maintain accurate and up-to-date lead data in Salesforce CRM
- Update and maintain comprehensive contact information for existing and prospective clients
- Conduct in-depth research on company profiles, key decision-makers, and organizational changes
- Ensure data accuracy and completeness at the account level across all touchpoints
- Create and maintain targeted prospect lists for strategic outreach campaigns
- Track, analyze, and report on lead source effectiveness and conversion metrics
- Follow up on outstanding payments and coordinate resolution with Finance team
- Respond to customer service inquiries and escalate complex issues to appropriate team members
- Support sales managers with market research, competitive analysis, and industry intelligence
- Assist with proposal preparation and sales presentation materials
- Develop and nurture early-stage prospects through consistent, value-driven touchpoints
- Conduct professional introductory calls to assess prospective needs and qualification criteria
- Execute seamless handoffs of qualified opportunities to sales representatives with comprehensive briefings
- Maintain systematic follow-up schedules and track prospect engagement levels
- Collaborate closely with marketing team to optimize lead generation campaigns and messaging
Skills
- Bachelor's degree in Business, Marketing, Communications, or equivalent professional experience
- Demonstrated interest in developing a career in B2B sales
- Exceptional verbal and written communication skills with professional phone presence
- Strong organizational abilities and time management skills with attention to detail
- Proficiency in Microsoft Office Suite, CRM platforms, and sales enablement tools
- Comfortable with cold calling, email outreach, and various prospecting methodologies
- Self-motivated with ability to work autonomously while meeting team objectives
- Coachable attitude with eagerness to learn and implement feedback
- Persistent and resilient when facing rejection with positive attitude
- Detail-oriented with strong follow-through on commitments and deadlines
- Team player with collaborative mindset and willingness to support colleagues
- Results-driven with competitive nature and commitment to exceeding targets
- Flexible and adaptable to changing priorities, processes, and market conditions
- 1-2 years of experience in sales, customer service, business development, or related field preferred
- Experience with Salesforce CRM and sales automation tools preferred
Benefits
- Great community: a welcoming culture with in-person and online social events, our fantastic Walk the World charity day and active colleague groups and networks promoting a positive, supportive, and collaborative work environment
- Broader impact: take up to four days per year to volunteer, with charity match funding available too
- Career opportunity: the opportunity to develop your career with bespoke training and learning, mentoring platforms and on-demand access to thousands of courses on LinkedIn Learning. When it’s time for the next step, we encourage and support internal job moves
- Time out: 15 days PTO rising to 20 after three years and 25 after six years, plus 10 national holidays, a birthday leave day and the chance to work from (almost!) anywhere for up to four weeks a year
- Competitive benefits, including a 401k match, health, vision and dental insurance, parental leave and an ESPP offering company shares at a minimum 15% discount
- Strong wellbeing support through EAP assistance, mental health first aiders, free access to a wellness app and more
- Recognition for great work, with global awards and kudos programs
- As an international company, the chance to collaborate with teams around the world
Company Overview
Informa Markets creates global platforms and opportunities for industries, specialist markets and communities to trade, innovate and grow. It was founded in 2006, and is headquartered in London, England, GBR, with a workforce of 1001-5000 employees. Its website is https://www.informamarkets.com/en/home.html.
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