About the position
We're building an AI-powered Consumption Manager that automatically optimizes European families' utility bills. We are starting in Italy where consumers and SMBs are negatively impacted the most in Europe. We need a bold, visionary marketing leader who can transform 'utility bill optimization' into a movement that challenges the status quo and attracts both users and investors. This is a co-founder role with significant equity and influence on our trajectory. We're committed to building a diverse founding team that reflects the families we serve.
Responsibilities
• Champion Our Mission: Lead our public voice across media, events, and consumer touchpoints
• Build an Inclusive Brand: Craft our identity as everyone's financial ally against complex systems
• Create Compelling Narratives: Develop stories that showcase our value to users and investors alike
• Design for Growth: Create acquisition strategies that scale without burning out the team
• Learn Regulatory Landscapes: Grow into understanding the utility regulatory environment with support from the team
• Forge Meaningful Partnerships: Build relationships with potential partners through your approach that is open and consumer friendly.
• Lead Market Expansion: Develop thoughtful blueprints for scaling beyond Italy to Europe
Requirements
• Background in founding or early marketing leadership in consumer tech or fintech
• Track record of building brands that connect authentically with diverse consumer groups, that consumer and SMEs can relate to
• Demonstrated ability to represent organizations effectively in high-visibility situations
• Strong storytelling capabilities that translate across different audiences and channels
• Data-informed approach to growth with measurable results in user acquisition
• Exceptional organizational skills with proven ability to manage complex projects, prioritize effectively, and create structured processes while maintaining attention to detail
• Fluency in Italian and English; other European languages welcomed
• You've done it before, either building a brand from scratch, or starting your own business
Benefits
• True co-founder status (20%+ equity) with equal voice in company direction and culture, and a seat on the board
• Competitive initial compensation structure through Partita IVA of €60k+ with clear growth path as soon as we reach the next round of funding
• Opportunity to create a more financially equitable future for millions of European families
• Flexible work arrangements that respect your need for work-life integration
• Family-friendly policies from day one (we practice what we preach about financial wellbeing)
• Founders committed to maintaining gender balance at all levels of the company
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Apply Now