The USTA (United States Tennis Association) is the national governing body for the sport of tennis, dedicated to promoting and developing tennis across the United States. The Coordinator, National Campus Marketing and Communications will support the planning and execution of marketing content across digital platforms, focusing on social media and email marketing to enhance brand engagement.
Responsibilities
- Assist in refining and structuring social media and email marketing content calendars to support strategic planning and timely execution
- Develop and curate compelling content for social media, email marketing, and other digital platforms to increase brand awareness and audience engagement
- Update and maintain website content, including text, images, and multimedia elements, ensuring accuracy, relevance, and consistency across campuses
- Create, schedule, and manage email marketing campaigns, including audience segmentation, personalization, and delivery timing
- Support SEO efforts by optimizing content, keywords, metadata, and on-page elements to improve organic search visibility
- Collaborate with an external marketing vendor, maintaining effective communication and providing support to achieve marketing objectives
- Participate in departmental content meetings, contributing ideas, insights, and strategies to advance national marketing initiatives
- Perform other duties as assigned
Skills
- Bachelor's degree in Marketing, Communications, or a related field, or equivalent practical experience
- Demonstrated experience in social media management, content creation, and email marketing
- Familiarity with website content management systems (CMS)
- Strong organizational skills with the ability to manage multiple priorities and meet deadlines
- Excellent written and verbal communication skills with strong attention to detail and grammar
- Working knowledge of SEO principles and best practices
- Proficiency with social media management tools, email marketing platforms, and analytics software
- Ability to work independently while also collaborating effectively within a team environment
- Proficiency in Google Workspace (Google Suite)
- Basic knowledge of HTML/CSS
Benefits
- Flexibility: Our Hybrid with Flexibility approach combines a balance of remote working with in-office collaboration to spark teamwork and creativity.
- Comprehensive benefits designed to meet your unique needs: Medical, dental, vision, access to doctors virtually, a flexible spending account to manage your health and dependent care expenses, and life and disability insurance are a small part of our offerings.
- Time to recharge and energize: Generous paid time off policy - including vacation, sick, personal, and paid holidays, parental leave, and a paid winter recess.
- Plan for your future financially and professionally: 401(k) with employer matching (up to 3%), promotional and growth opportunities, Learning and Development programs to learn on the job
- Mental and emotional wellness: Resources for overall well-being including mental health and meditation benefits.
- Other cool perks: A personalized health management program, pet insurance, commuter benefits, identity theft protection, discounts with our network of partners, and fun events are just a few of the optional benefits available.
Company Overview
The United States Tennis Association (USTA) is the national governing body for the sport of tennis and the recognized leader in promoting and developing the sport’s growth at every level in the United States, from local communities to the crown jewel of the professional game, the US Open. It was founded in 1881, and is headquartered in Purchase, New York, USA, with a workforce of 201-500 employees. Its website is http://www.usta.com.
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