Customer and Field Marketing Manager

Customer & Field Marketing Manager (Advocacy + Events) LOCATION : Seattle Metro Area (Required) - Remote / Work-from-Home ABOUT ZUPER Zuper is building the AI operating system for roofing & exterior businesses that replaces 6-8 disconnected tools with a single intelligent system spanning lead intake, inspection management, insurance documentation, project execution, invoicing, and payment collection. Our culture is grounded in being Human, pursuing Excellence, driving for Results, staying customer-Obsessed, Evolving for growth, and Sharing openly. THE OPPORTUNITY We're hiring a top performer to build and run an integrated Customer + Field Marketing engine for our Roofing & Exteriors business. Reporting into the Head of Growth Marketing, this role sits at the intersection of customer advocacy and field experiences - turning customer outcomes into market-facing proof and scaling repeatable events and programs that create pipeline. We're looking for a multi-disciplinary marketer who can connect the dots, prioritize ruthlessly, and build an operating rhythm that scales. WHAT YOU'LL DO • Customer Marketing & Advocacy (Retention/Expansion + Proof) • Stand up Customer Marketing as a true function: operating cadence, KPI framework, and clear alignment across Customer Experience, Account Management, Product Marketing, and Product. • Build a sales-ready customer reference program (matching, scheduling, tracking, customer recognition) that reduces time-to-reference. • Launch a referral program that turns happy customers into predictable introductions (clear qualification criteria + simple rewards). • Capture customer outcomes quickly and consistently (lightweight story capture and proof points to support campaigns, sales, and market leadership claims). • Partner with AM/CX to launch lifecycle plays that drive expansion (usage nudges, add-on prompts, QBR/ROI packaging). • Coordinate onboarding communications and adoption motions across teams to improve activation, onboarding speed, and onboarding NPS. • Own a closed-loop NPS/CSAT rhythm (collection → insights → actions → follow-up), ensuring customers see their feedback drive action. Field Marketing & Experiences (Pipeline + Content) • Own the FY26 events and experiences operating plan aligned to Roofing pipeline goals and content needs. • Operationalize a monthly "Roofing Momentum" go-live celebration + local meetup series that improves customer experience while generating local demand. • Run a monthly webinar program with strong conversion paths (demo bookings + nurture). • Execute a Roofing-first field event portfolio (regional + national) with a focus on consistent pipeline creation and healthy unit economics. • Implement an event measurement + follow-up SLA (lead capture → routing → outreach → SAL) in partnership with Sales/RevOps. • Work with Partner Marketing on co-event motions (co-hosted webinars or in-person activations) to drive Partner/Alliances pipeline. • Support production of our regular "Raise the Roof" Facebook livestream events by managing guest roster, run-of-show planning, and assets. Scale Through Systems + AI • Use AI and templates to increase throughput (event comms, run-of-show, segmentation drafts, nurture copy, landing pages, post-event reporting, VOC synthesis) without increasing headcount. • Build repeatable playbooks so programs become easier and more scalable over time. CROSS-FUNCTIONAL PARTNERS YOU'LL WORK WITH • Customer Experience, Account Management, Partner Marketing, Sales, RevOps, Partnerships, Product Marketing, and Product. WHAT SUCCESS LOOKS LIKE (EXAMPLES OF METRICS) • Roofing Momentum program running monthly with consistent attendance, customer advocacy participation, and measurable pipeline influence. • Reduced time-to-reference and increased reference utilization by Sales. • Predictable referral-driven introductions from qualified customer advocates. • Webinar and field event programs generating demo bookings and pipeline at target unit economics. • Documented event measurement and follow-up SLA with improving conversion to Sales Qualified Lead. • Increased volume and velocity of customer proof assets (short clips, quotes, mini-stories) used by Sales and Marketing. REQUIRED QUALIFICATIONS • 5+ years of B2B SaaS marketing experience, including meaningful ownership in two or more of: customer marketing/advocacy, field marketing/events, lifecycle/retention marketing, community, partner marketing. • Proven ability to run programs end-to-end: strategy → planning → execution → measurement → iteration. • Strong event execution chops (webinars, meetups, field events) with a bias toward measurable pipeline outcomes. • Strong writing/storytelling skills: customer comms, event comms, proof points, nurture messaging. • Comfort using AI tools and templates to scale output and move faster. • Highly organized operator: able to manage a calendar of recurring programs and cross-functional dependencies. • Seattle-area residency (required) and ability to host local activations; willingness to travel monthly for regional/national events. NICE TO HAVE • Experience marketing to roofing & exteriors, trades, field service, or similar SMB industry verticals. • Experience building customer advocacy programs (references, referrals, community) from the ground up. • Experience partnering closely with Sales/RevOps on lead routing, attribution, and SLAs. • TRAVEL: Expected travel is monthly and program-dependent (e.g., local/regional/national events, VIP dinners/roundtables, customer roadshows). Culture & Benefits: • Work-Life Synergy: Discover the perfect equilibrium between work and life, supported by our culture. • Dynamic Team: Join an exceptional team of brilliant and encouraging individuals who amplify your potential. • Flexible hours: Enjoy the freedom to tailor your office hours to maximize productivity. • Wellness Empowerment: Access insurance benefits to support your well-being • Cross-functional: Embrace diverse responsibilities and explore multiple roles. • Learning Playground: Engage in a rich training program with ample growth opportunities. • Competitive Rewards: Your hard work translates into an attractive compensation package that recognizes your value. • Effort Meets Recognition: While we may challenge you, rest assured that your dedication will be richly acknowledged.