Job Description:
• Manage the creation of campaigns based on stated goals of client
• Maintain accuracy of price points, community status (sold out, coming soon, etc), and any listed features
• Track, report, and analyze website analytics on all social campaigns
• Manage campaign expenses, staying on budget, estimating monthly costs and reconciling discrepancies
• Optimize copy and images for all social campaigns to maximize ad spend ROI
• Coordinate with individual builder partner requests and goals
• Execute tests, collect and analyze data, identify trends and insights in order to achieve maximum ROI in paid search campaigns
• Maintain accuracy of price points, community status (sold out, coming soon, etc), and any listed features.
• Track, report, and analyze website analytics and PPC initiatives and campaigns
• Manage campaign expenses, staying on budget, estimating monthly costs and reconciling discrepancies
• Optimize copy and landing pages for paid search engine marketing campaigns
• Perform ongoing paid keyword discovery, expansion and optimization
• Research and analyze competitor SEM campaigns
• Identify SEO opportunities based on SEM data and results
• Coordinate with individual builder partner requests and goals
• Edit and update existing email marketing templates
• Regular analysis and reporting of research findings
• General support and assistance for our builder partners
Requirements:
• Home builder experience required
• 3+ years of proven digital marketing experience and success driving traffic that converts
• 2+ years of previous experience with both paid search and social advertising
• Experience with Google Analytics - experience with Google Data Studio a plus
• Strong analytical, technical, and written communication skills
• Willingness to learn from our proven team members and also an ability to self-teach when provided with great resources to draw from
• Organized and driven approach to your career
• A general passion for House Hunters International on HGTV (optional, but strongly encouraged!)
Benefits:
• Remote work options within the United States
• Training and ramp-up support
• Fully remote role
Apply Now
Apply Now