Job Description:
• Plan, launch, and optimize integrated digital campaigns across search, display, social, and ABM channels.
• Manage day-to-day execution of paid search (SEM) and paid social programs across platforms such as Google Ads, LinkedIn, and Meta.
• Test new channels and emerging digital formats to expand reach and improve ROI.
• Collaborate with Product Marketing and Field Marketing to align digital campaigns with product launches, events, and industry initiatives.
• Track, analyze, and report on key performance metrics—traffic, engagement, MQLs, and conversions—to continually improve results.
• Optimize campaigns for performance using A/B testing, audience segmentation, and creative iteration.
• Partner with Analytics to ensure accurate attribution, reporting, and insights that inform strategy and budget decisions.
• Support the development and execution of Account-Based Marketing programs in partnership with Sales and the Digital Marketing Director.
• Leverage intent data, audience targeting, and personalization to reach decision-makers across key accounts and verticals.
• Ensure website landing pages and campaign experiences are optimized for lead generation and conversion.
• Maintain a strong understanding of SEO and AEO (AI Engine Optimization) best practices to enhance organic visibility.
Requirements:
• 5+ years of relevant experience in a Marketing Manager position
• Bachelor's degree in Marketing, Business, or a related field.
• Strong organizational skills and an aptitude for structuring content effectively required.
• Technical knowledge for deploying, integrating, and maintaining new sales enablement software preferred.
• Excellent communication, presentation, and interpersonal skills, with the ability to articulate complex technical concepts to diverse audiences.
• Willingness to learn Redzone’s unique value proposition and ability to express that consistently in written materials.
• Ability to thrive in a fast-paced, dynamic, and rapidly evolving environment.
• Experience marketing SaaS solutions preferred.
Benefits:
• U.S. benefits package includes medical, dental and vision coverage
• 401(k) plan with company match
• Short-term and long-term disability coverage
• Life insurance
• Paid-time off
• Parental leave
• Well-being programs
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