About the position
Transport is at the core of modern society. Imagine using your expertise to shape sustainable transport and infrastructure solutions for the future? If you seek to make a difference on a global scale, working with next-gen technologies and the sharpest collaborative teams, then we could be a perfect match. Prevost, a division of Volvo Group Canada Inc., is currently looking for Digital Operations Manager - Parts Business. The location of the position is flexible in North America.
Responsibilities
• Develop strategies to enhance customer experience and grow sales through digital tools, securing budget and IT support for successful execution.
• Oversee the e-commerce platform, ensuring optimal performance, online presence, customer engagement and sales growth.
• Monitor traffic sources and manage SEM (Search Engine Marketing) campaigns, ensuring technical SEO (Search Engine Optimization) is optimized for maximum visibility and performance.
• Manage product information and recommendations and create articles/content to enhance traffic and drive sales.
• Manage the CRM system to ensure accurate customer contact information for various departments. Categorize contacts for marketing campaigns.
• Ensure a seamless user experience across all digital channels by effectively integrating and operating digital tools and promptly addressing customer feedback.
• Enhance the customer experience by leveraging feedback systems, chatbots, virtual assistants, and self-service platforms to enable independent issue resolution.
• Leverage AI technologies to enhance user experience through personalized product suggestions based on fleet information and sales history, while optimizing and automating digital operations.
• Utilize analytics tools to gain insights into user behavior, identify missed opportunities, and implement strategies to optimize sales.
• Conduct data analysis to identify trends and opportunities, generate performance reports, and present findings to senior management.
• Work closely with commercial operations, IT teams, and other divisions of the Volvo Group to align digital operations with overall business goals.
• Maintain strong relationships with digital tool vendors and IT teams to ensure optimal operations while staying updated on new e-commerce technologies and third-party tools.
• Provide comprehensive training and document essential knowledge to ensure consistent system support, even in the absence of the digital manager.
Requirements
• Bachelor's degree in marketing, Business, Information Technology, or a related field.
• Minimum of 5 years of experience in digital operations, e-commerce management, or a related role, preferably within the automotive industry.
• Experience in managing digital transformation projects is a plus.
• Proficiency in English; French is a plus.
Nice-to-haves
• Strong understanding of e-commerce platforms, CRM systems, and digital marketing tools.
• Proficiency in data analysis and reporting tools, with the ability to translate data insights into actionable strategies.
• Excellent project management and organizational skills, with a proven track record of managing multiple projects simultaneously.
• Ability to work collaboratively with cross-functional teams, including marketing, IT, and sales.
• Strong communication and interpersonal skills, with the ability to effectively convey complex information to stakeholders at all levels.
• Experience with AI technologies and their application in digital operations, with a focus on driving innovation and efficiency.
• Relevant certifications in digital marketing, e-commerce, or CRM systems are a plus.
Benefits
• Permanent position
• Competitive salary
• Minimum of 5 weeks of vacation
• Comprehensive group insurance paid 100% by the company
• Retirement plan with employer contribution of up to 7%
• Telemedicine program
• Hybrid working mode
• Unique / unusual work environment
• Annual performance bonuses
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