**Join arenaflex, a leading beverage company, as we embark on an exciting journey to drive growth and innovation in the industry. As a Director, Customer Growth, you will play a critical role in developing and managing marketing strategies that drive value, increase beverage incidence, and profitability for our customers.**
**About arenaflex**
arenaflex is a global beverage leader with a rich history of innovation and a commitment to refreshing the world and making a difference. With a portfolio of over 250 products, including iconic brands like Coca-Cola, Simply, Fairlife, and Topo Chico, we are dedicated to delivering exceptional customer experiences and driving growth through strategic partnerships.
**Job Summary**
We are seeking an experienced and results-driven marketing leader to join our team as a Director, Customer Growth. As a key member of our customer growth team, you will be responsible for developing and implementing total beverage marketing strategies in collaboration with our customers to drive revenue-enhancing concept development and fully leverage national marketing initiatives. You will work closely with our customers to develop long-term relationships, identify and leverage customer-specific marketing opportunities, and champion for both customer and company imperatives.
**Key Responsibilities**
* Develop and implement total beverage marketing strategies in collaboration with our customers to drive revenue-enhancing concept development and fully leverage national marketing initiatives
* Work closely with our customers to develop long-term relationships, identify and leverage customer-specific marketing opportunities, and champion for both customer and company imperatives
* Deliver consumer and industry insights, analyze data, and provide recommendations to our customers on how to apply these insights to their business
* Construct and deliver annual marketing calendars that shape and contribute to our customers' long-term planning processes
* Conduct customer marketing stewardship reviews with our customers to ensure alignment and progress towards goals
* Provide customer business and opportunity assessments, including competitive analysis and recommendations for future expansion and market integration
* Seek out and leverage internal tools and resources to support customer strategies
* Host key strategic meetings with our customers, including KO Lab and associated preparations with presentations, insights, briefing documents, and SMEs
* Identify and leverage customer-specific and channel marketing opportunities through prioritizing and capitalizing on channel, customer, and shopper insights and linking to brand strategy
* Champion for both customer and company imperatives internally and externally to deliver our Customer Commitment of Excellence in all areas
* Develop and execute channel and customer promotions/programs that leverage national brand idea/thinking and consumer insights to drive increased consumer preference and customer activity
* Work with sales teams to jointly present major initiatives to our customers
**Qualifications & Requirements**
* Minimum required: Bachelor's degree in Marketing/Business or equivalent education. MBA preferred
* 5 years' business development experience in a consumer-packaged goods company, agency, or foodservice operator, preferably in both customer management and marketing roles or equivalent marketing leadership experience within the industry
* Customer Relationship Management (CRM) experience
* Advanced strategic thinking and application
* Robust forecasting and planning (immediate and long-term)
* Ability to recognize, understand, and interpret consumer behavior, brand strategies, channel, and customer needs while turning this knowledge into action and results
* Previous customer/channel management experience
* Demonstrated personal leadership skills and influencing ability
* Usage and analytical application of account performance data tools to support plans, opportunities, and stewardships
* Effective oral and written communication skills with the ability to create persuasive selling stories
**What We Can Do For You**
* Iconic and innovative brands: Our portfolio represents over 250 products with some of the most popular brands in the world, including Coca-Cola, Simply, Fairlife, and Topo Chico
* Expansive and diverse customers: We work with a diversified group of customers, ranging from retail and grocery outlets, theme parks, movie theaters, restaurants, and many more each day
**Skills**
* Account management
* Analytical thinking
* Business development
* Business insights
* Business planning
* Collaboration
* Communication
* Customer marketing
* Customer relationship management (CRM)
* Customer relationships
* Customer service management
* Decision making
* Influencing
* Leadership
* Marketing
* Marketing initiatives
* Negotiation
* Pitch presentations
* Relationship management
* Results-oriented
* Teamwork
**Compensation & Benefits**
* Base pay: $160,000 - $186,000
* Annual incentive reference value percentage: 30
* A full range of medical, financial, and/or other benefits, dependent on the position, is offered
**Our Purpose and Growth Culture**
We are taking deliberate action to nurture an inclusive culture that is grounded in our company purpose, to refresh the world and make a difference. We act with a growth mindset, take an expansive approach to what's possible, and believe in continuous learning to improve our business and ourselves. We focus on four key behaviors - curious, empowered, inclusive, and agile - and value how we work as much as what we achieve. We believe that our culture is one of the reasons our company continues to thrive after 130 years.
**Equal Opportunity Employer**
We are an equal opportunity employer and do not discriminate against any employee or applicant for employment because of race, color, sex, age, national origin, religion, sexual orientation, gender identity and/or expression, status as a veteran, and basis of disability or any other federal, state, or local protected class.
**How to Apply**
If you are a motivated and results-driven marketing leader looking for a new challenge, please apply to this exciting opportunity to join arenaflex as a Director, Customer Growth.