Director of Product

Director of Product Location: Remote Reports to: CEO Team: Product & Engineering About Blurb.fm At Blurb, we're building revenue-generating content products for the most influential media companies in the world. We scale content from what already exists - turning catalogs and brand assets into high-performing formats for every major platform. Our mission is simple: help media companies unlock growth through high-volume, high-impact content. The role Were looking for a Director of Product to own product direction and platform strategy at Blurb. This is a hands-on leadership role. Youll be responsible for turning business needs and high-level ideas into clear product direction, working closely with engineering, design, leadership, and clients to ship systems that scale. The role is primarily product strategy and ownership. Hands-on design skills are a strong plus, but not a requirement. What youll do Own product direction & platform strategy - Own end-to-end product direction across Blurbs platform - Translate business goals, deal requirements, and revenue priorities into product strategy - Decide what to build now vs later, and clearly explain tradeoffs - Ensure the product effectively supports the entire content and distribution lifecycle, from creation through monetization Build scalable systems - Design workflows and systems that scale efficiently across large and complex catalogs - Partner closely with engineering to define scope, sequencing, and system constraints - Anticipate reliability, scale, and operational failure points early Make ideas concrete - Take vague or high-level ideas and turn them into clear, testable product direction - Use lightweight artifacts — flows, examples, prototypes — to align stakeholders - Be comfortable creating quick prototypes (e.g. Figma, low-fidelity mocks, or vibe-coded demos) to demonstrate how things should work Partner with design & engineering - Work closely with Product Designers (where applicable) to:- Frame problems clearly - Set quality bars - Give actionable feedback - Collaborate deeply with engineering on:- Scope and sequencing - Tradeoffs between speed, quality, and scale - Partner with the Design Department focused on template and motion design to:- Ensure product and design systems stay aligned through the video generation pipeline - Collaborate day-to-day to troubleshoot, refine, and evolve how product and design systems work together Represent product internally and externally - Act as a product voice in client-facing conversations - Explain product capabilities, constraints, and tradeoffs to non-technical stakeholders - Help align expectations with what the platform can realistically support - Balance transparency with protecting the team from overcommitment Drive alignment and momentum - Run or contribute to product rituals (e.g. demos, reviews, roadmap discussions) - Keep the team aligned on priorities and decisions - Reduce rework by clarifying direction early What youll bring - At least 5-10 years of product leadership experience, either as a founder or in a company setting where you owned product direction and outcomes - Demonstrated ability to define and drive end-to-end product strategy, not just manage execution - Strong product taste — a clear sense for what makes a product intuitive, cohesive, and high quality - Systems and platform thinking; you see how parts connect and scale - Comfort operating with ambiguity and incomplete information - Excellent collaboration skills with engineering, design, and leadership - Clear, confident communication of product intent to both internal and external audiences - Experience thriving in early-stage or high-ownership environments Bonus points - Hands-on product design experience (Figma, flows, prototyping) - Founder or early leadership team background - Experience with media, content platforms, or creator ecosystems