Introduction to blithequark
At blithequark, we are passionate about driving growth, innovation, and customer satisfaction in the food service industry. As a leader in the beverage market, we are committed to delivering exceptional value to our customers and partners. Our team is dedicated to fostering a culture of collaboration, creativity, and results-driven excellence. We are now seeking an experienced and strategic Director, Customer Marketing to join our team in Southern California, specifically in the San Diego area.
Job Overview
The Director, Customer Marketing will play a critical role in developing and leading marketing strategies and solutions to drive value, increase beverage incidence, and profitability with our key strategic food service customers in the West Region. This position will serve as a strategic thought leader, working closely with cross-functional teams, including sales, operations, and brand management, to deliver on our growth promise and drive business results. The ideal candidate will be a highly strategic, collaborative, innovative, and results-driven marketing leader with an entrepreneurial spirit, digital mindset, and exceptional communication skills.
Key Responsibilities
- Lead the development and implementation of total beverage marketing strategies founded on the overall customer strategy, fully leveraging national marketing initiatives.
- Construct and deliver annual marketing calendars that shape and contribute to the customer’s long-term planning process, as well as conduct customer marketing stewardship reviews.
- Seek out and leverage national marketing initiatives, brand ideas/thinking, consumer insights, and internal tools/resources to support customer strategies and drive increased consumer preference.
- Develop long-term customer partnerships with ownership of senior-level marketing relationships and champion for both customer and blithequark imperatives internally and externally.
- Closely partner with Sales and Operations cross-functional teams to drive the partnership and business.
- Present persuasive selling stories, including consumer and industry insights, and provide customer business and opportunity assessments, which include competitive analysis and recommendations for future expansion and market integration.
Essential Qualifications and Requirements
- Minimum Required: Bachelor's degree in Marketing/Business or equivalent education.
- 5-10 years’ business development experience in a consumer-packaged goods company, agency, or foodservice operator, preferably in both customer management and marketing roles or equivalent marketing leadership experience within the industry.
- Ability to recognize, understand, and interpret consumer behavior, brand strategies, channel, and customer needs while turning this knowledge into action and results.
- Demonstrated personal leadership skills and influencing ability, with advanced strategic thinking and application.
- Usage and analytical application of account performance data tools to support plans, opportunities, and stewardships.
- Effective oral and written communication skills and storytelling with the ability to create persuasive selling stories.
Preferred Qualifications and Skills
- Category innovation and experience in digital ecosystem management.
- Agency management and experience in managing multiple stakeholders and partners.
- Advanced strategic thinking and application, with the ability to drive results and growth.
- Leadership, results-oriented, sales process, account management, customer relationship management (CRM), sales management, marketing, customer knowledge, pitch presentations, consultative sales management, business insights, sales forecasting, communication, systems thinking, consumer product strategy, national account sales, customer service management, decision making, business development, and negotiation skills.
Career Growth Opportunities and Learning Benefits
At blithequark, we are committed to the growth and development of our employees. As a Director, Customer Marketing, you will have the opportunity to work with a talented team of professionals, develop your skills and expertise, and take on new challenges and responsibilities. You will also have access to training and development programs, mentorship, and career advancement opportunities.
Work Environment and Company Culture
Our work environment is dynamic, collaborative, and fast-paced. We value innovation, creativity, and results-driven excellence, and we are committed to fostering a culture of inclusivity, diversity, and respect. Our team is passionate about delivering exceptional value to our customers and partners, and we are dedicated to making a positive impact in our communities.
Compensation, Perks, and Benefits
We offer a competitive compensation package, including salary, bonus, and benefits. Our perks and benefits include health insurance, retirement savings, paid time off, and opportunities for professional development and growth. We also offer a dynamic and supportive work environment, with a team of talented and dedicated professionals.
Conclusion
If you are a highly strategic, collaborative, innovative, and results-driven marketing leader with an entrepreneurial spirit, digital mindset, and exceptional communication skills, we encourage you to apply for this exciting opportunity. As a Director, Customer Marketing at blithequark, you will have the chance to make a real impact on our business and drive growth and success in the food service industry. Don’t miss out on this opportunity to join our team and take your career to the next level. Apply now to become a part of our dynamic and talented team!
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