Join the Team at blithequark: Where Innovation Meets Customer-Centric Marketing
blithequark is seeking a highly strategic and innovative marketing leader to join our team as the Director of Customer Marketing and Growth Strategy. As a key member of our Strategic Partnership & On-Premise (SPOP) team, you will play a critical role in developing and executing marketing strategies that drive value, build brand love, and increase beverage incidence and profitability for our partners. If you're a results-driven marketing professional with an entrepreneurial spirit, exceptional project management skills, and a passion for customer-centric marketing, we want to hear from you!
About blithequark and Our Industry
blithequark is a leading beverage company that has been refreshing the world for over 130 years. We're committed to making a difference through our purpose-driven culture, which emphasizes curiosity, empowerment, inclusivity, and agility. Our company values how we work as much as what we achieve, and we're looking for talented professionals who share our passion for innovation, customer-centricity, and growth.
Job Summary
As the Director of Customer Marketing and Growth Strategy, you will be a strategic thought leader for key SPOP customers, leading marketing strategies and solutions that drive business growth and profitability. You'll work closely with cross-functional teams, including Sales, Operations, and R&D, to develop and execute joint business plans, innovation strategies, and media and digital programming. Your goal will be to build long-term customer partnerships, drive consumer preference, and deliver persuasive selling stories that showcase the value of our products and services.
Key Responsibilities
- Marketing Strategy and Execution:
- Lead the development and implementation of total beverage marketing strategies founded on the overall customer strategy, fully leveraging national marketing initiatives.
- Construct and deliver annual marketing calendars that shape and contribute to the customer's long-term planning process, as well as conducting customer marketing stewardship reviews.
- Seek out and leverage national marketing initiatives, brand ideas/thinking, consumer insights, and internal tools/resources to support customer strategies and drive increased consumer preference.
- Partnerships:
- Develop long-term customer partnerships with ownership of senior-level marketing relationships.
- Champion for both customer and blithequark imperatives internally and externally to deliver on our Growth Promise in all areas.
- Closely partner with Sales and Operations cross-functional teams to drive the partnership and business.
- Insights:
- Present "What" (Consumer and Industry Insights that put things into context), "So What" (what it means to the customer brand & category), and "Now What" (recommendations on how to apply to customers' business) to deliver persuasive selling stories.
- Identify and leverage customer-specific and channel marketing opportunities through prioritizing and capitalizing on channel, customer, and shopper insights and linking to brand strategy.
- Provide customer business and opportunity assessments, which include competitive analysis and recommendations for future expansion and market integration.
Qualifications and Requirements
To be successful in this role, you'll need:
- Education: Bachelor's degree in Marketing/Business or equivalent education.
- Experience: 5-10 years of business development experience in a consumer-packaged goods company, agency, or foodservice operator, preferably in both customer management and marketing roles or equivalent marketing leadership experience within the industry.
- Skills:
- Ability to recognize, understand, and interpret consumer behavior, brand strategies, channel, and customer needs while turning this knowledge into action and results.
- Advanced Strategic Thinking & Application.
- Insights/Inspiration to Action.
- Category Innovation.
- Digital Ecosystem.
- CBP/Long Range Indispensable Value.
- Effective Storytelling.
- Agency Management.
- Media Planning (preferred but not required).
- Personal Leadership Skills: Demonstrated personal leadership skills and ability to influence.
What We Offer
At blithequark, we're committed to providing a comprehensive compensation and benefits package that rewards our employees for their hard work and dedication. Here are some of the benefits you can expect:
- Competitive Salary: $153,000 - $175,000 per year, depending on geography, job-related knowledge, skills, and experience.
- Annual Incentive: 30% annual incentive reference value, which is a market-based competitive value for your role.
- Medical, Financial, and Other Benefits: A full range of medical, financial, and/or other benefits, dependent on the position.
Our Culture and Values
At blithequark, we're passionate about creating an inclusive culture that values curiosity, empowerment, inclusivity, and agility. We believe that our culture is one of the reasons our company continues to thrive after 130+ years. Here are some of the key behaviors we focus on:
- Curious: We're always looking for new ways to innovate and improve our business.
- Empowered: We give our employees the autonomy to make decisions and take ownership of their work.
- Inclusive: We value diversity and strive to create an inclusive environment where everyone feels welcome.
- Agile: We're adaptable and responsive to changing market conditions and customer needs.
How to Apply
If you're a motivated and results-driven marketing professional looking for a new challenge, we encourage you to apply for this exciting opportunity at blithequark. Please submit your resume and cover letter, and we'll be in touch to discuss your qualifications further.
blithequark is an Equal Opportunity Employer and does not discriminate against any employee or applicant for employment because of race, color, sex, age, national origin, religion, sexual orientation, gender identity and/or expression, status as a veteran, and basis of disability or any other federal, state, or local protected class.
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