Franklin Madison Group LLC - Senior Account Director

Franklin Madison Group LLC - Senior Account Director In order to use this site, it is necessary to enable JavaScript. Here are the instructions how to enable JavaScript in your web browser. All Jobs  >  Senior Account Director Franklin Madison Group LLC Apply Senior Account Director Fully Remote • Remote Apply Description The Senior Account Director is responsible for the strategic planning and orchestration of highly effective direct mail campaigns (+digital integration), bearing ultimate responsibility for client performance, satisfaction, and profitability for the agency. Responsibilities: - Develop annual direct mail budgets / forecasts on behalf of key clients to set expectations and secure an appropriate budget for the channel. - Maintain and socialize a comprehensive Test Roadmap for each client outlining and prioritizing key test opportunities across list, offer, creative and digital variables. - Design monthly campaign matrices and defend their strategic design, objectives, and role in the overall narrative of channel scale/optimization, ultimately securing campaign/budget approval from Clients via a signed Statement of Work (or equivalent). - Serve as the primary liaison between the Client and Franklin Madison Direct’ s Data and Analytics department, effectively articulating list procurement, modeling, data processing and analytics capabilities and procedures. - Ingest matchback performance data and prepare client-facing dashboards and deliver presentations complete with digestible highlights, takeaways, and recommendations for future campaigns. - Build and present/co-present PowerPoint decks for kick-off calls, preliminary snapshot presentations, campaign analytics, business reviews, and various ad-hoc needs to professionally advance a client’s campaign, performance, understanding or satisfaction. - Provide creative guidance and serve as a value-added contributor to creative strategy and review. - Host and/or participate in various internal team meetings to keep all departments synced on client status, plans, open-items, to-dos, challenges, performance, etc. - Confidently and diplomatically address any campaign quality or performance issues, leveraging FM Direct’s values as a guide to communication and remediation. - Prepare accurate and detailed invoice support docs (“deal tool”) to equip Finance and Senior Leadership Team with KPIs to analyze and advance the agency. - Play an active role in the accurate monthly forecasting of your book of Clients (volume, timing, revenue, gross profit) to aid in capacity planning, goal creation, and forecast fidelity. - Consistently achieve client-specific, personal and company budget goals; with consistent year-over-year increases in each. - Effectively lead and direct the client team (Account Managers, Data Team, Production Team, Creative Team, Digital Team, etc) towards a shared purpose of highly effective and timely outcomes. - Assist in the sales process by building test plans/budgets/ramps and persuasively presenting them to prospects with confidence. - Embrace, participate in, and deliver on specific company growth initiatives. - Continuing education on position-specific topics including marketing strategy, analysis, attribution, presentation, persuasion, etc. - Complete any duties/responsibilities as deemed appropriate by the senior management team. - Emulate CLASS Communication and personify Franklin Madison values. Success Criteria: - Achieve Client test/campaign success ratios (from test to back test to rollout) that meet or exceed FMD’s historical benchmarks and/or new standards. - Consistently deliver performance improvement of Client campaigns; driving scale and/or optimization based on Client objectives. - Sustain Client retention rates that meet or exceed FMD’s historical benchmarks and/or new standards. - Ensure high levels of qualitative Client satisfaction; especially in regard to Strategy and Analytics. - Steadily and profitably grow your Client base’s contribution to FMD’s overall revenue, maintaining a consistent and meaningful upward trajectory. Requirements - Bachelor’s degree in Business, Marketing, Communication or related field, or equivalent experience - 10+ years of direct mail Account Executive experience in an Agency setting successfully juggling the objectives of multiple clients each with 7-figure annual marketing budgets - Alignment with FMD’s Purpose & Values - Self-starter/strong initiative - Confident, effective communicator - Organized, prepared and intentional - Compelling and persuasive - Strong relationship builder - Highly accountable and reliable - Positive, upbeat and energetic attitude - Analytical thinker with a keen ability to problem solve - Skilled in Microsoft Excel, PowerPoint and Outlook Apply View All Jobs Powered by Privacy Policy Payroll & HR Software