Freelance Creative Director

Client: Vireo Systems, Inc. Contract: Freelance Job Description The Creative Director leads the creative vision for a multi-brand health and wellness portfolio. This role translates brand strategy into compelling visual storytelling across categories and channels while ensuring cohesive, high-quality execution at every consumer touchpoint. The Creative Director builds and leads a high-performing in-house creative team, establishes scalable creative systems and standards, and partners with internal stakeholders and external agencies to deliver consistent, world-class creative that drives brand growth. Requirements • Bachelor’s degree in Graphic Design, Visual Communication, Fine Arts, Marketing, Advertising, or related field (preferred). • 10–15+ years in creative leadership, design, or art direction (CPG, wellness, beauty, or lifestyle preferred). • Proven experience leading and scaling creative teams. • Demonstrated ability to develop creative strategy and brand storytelling frameworks. • Experience managing agencies, freelancers, and creative budgets. • Strong understanding of design systems, content creation, and multi-channel execution. • Comfortable operating in fast-paced, high-growth environments with ambiguity. • Proven ability to influence decision-makers, pursue support for ideas, and achieve win-win outcomes in complex situations. • Leverage analytics to drive strategic recommendations and business growth. • Develop marketing plans, coordinate projects, manage team activities, and meet deadlines within budget. • Effectively manage and organize multiple projects at once while ensuring seamless execution. • Ability to think strategically to drive long-term brand growth, then translate and execute into an impactful marketing initiative. • Exceptional presentation skills, able to communicate effectively at all organizational levels, with the ability to present information clearly to diverse audiences. • Proficient in Microsoft Office Suite (Word, Excel, PowerPoint, Publisher, Outlook); NetSuite (a plus). • Capable of reading, analyzing, and interpreting business data, including reports, periodicals, and technical documents. • Demonstrate a proactive approach, taking on additional responsibilities and embracing opportunities for growth and development. • Prioritize and organize tasks effectively, ensuring timely completion and resource allocation. • Travel for this role may be required up to 30%. Role and Responsibilities • Develop the overarching creative strategy aligned to brand, marketing, and business objectives. • Define creative platforms, storytelling frameworks, and visual territories that drive differentiation. • Partner with Brand and Marketing leadership to translate strategic priorities into creative roadmaps. • Translate brand strategy into cohesive, high-impact visual storytelling across packaging, digital, social, retail, and experiential. • Ensure consistent, elevated brand expression across all consumer touchpoints. • Set and uphold creative standards, guidelines, and quality benchmarks. • Oversee external agencies, freelancers, and production partners as an extension of the internal team. • Define when and how to leverage external resources for scale, specialization, or speed. • Provide strategic direction, feedback, and creative approval for external work. • Own the creative budget, including agency, freelance, production, and tooling investments. • Optimize internal vs external resourcing to maximize impact and efficiency. • Track spend, forecast needs, and ensure alignment with business priorities. • Design and evolve creative processes, workflows, and governance models. • Implement systems for briefing, prioritization, approvals, and asset management. • Introducing tools, templates, and scalable frameworks to increase speed and consistency. • Drive continuous improvement of the creative function as the business grows. • Balance big-idea thinking with executional rigor and timelines. • Guide channel-specific creative adaptation and testing. • Incorporate performance insights and consumer feedback into creative evolution. • Lead, mentor, and develop a team of two, including hiring, onboarding, performance management, goal setting, and ongoing coaching. • Establish clear roles, workflows, and performance expectations to ensure alignment, accountability, and effective execution. • Foster a high-performing, collaborative, and growth-oriented team culture that encourages creativity, development, and continuous improvement. • Identify evolving talent needs and contribute to future team structure and capability planning. • Other assigned duties as needed. Physical Demands / Work Environment • Must be able to sit/stand for 8 hours. • Walking, bending, light lifting to 25 lbs. Compensation + Benefits • Base salary + bonus based on company and personal performance. • Medical, Dental, Vision and Supplement insurance programs with company assistance. • 401(k) with company match. • Paid Time off, Paid Holidays. Company Overview We are a fast-growing, innovative company that is revolutionizing global health. At Vireo Systems and pH-D you will be on the ground-floor of an exciting fast-growing company that focuses on its core values and is passionate about improving the lives of people and pets by delivering premium, health products through world-class research innovation and manufacturing. Posted 20 days ago