We’re a B2B SaaS company selling a POS and payments platform primarily to events and venues. The business is established (10+ years), but marketing has historically been minimal and founder-led. We’re now looking for a hands-on growth marketer to help build a real inbound engine.
The primary goal of this role is generating more qualified demo requests. That means improving our website and messaging, activating and cleaning up HubSpot, running email and lifecycle campaigns, starting a content/SEO foundation, and generally turning “random inbound” into something repeatable.
This is an execution-oriented role. You should be comfortable personally writing landing pages and emails, setting up HubSpot workflows and lists, running experiments, and reporting on what’s working. You don’t need to do everything yourself forever, but you should be capable of doing it yourself.
We’re particularly interested in marketers who use AI thoughtfully to move faster (content drafts, research, analysis, experimentation), but who are not dependent on AI and understand core marketing fundamentals.
Requirements / strong fit if you have:
- Hands-on B2B SaaS growth or demand-gen experience
- Experience with HubSpot (email, lists, workflows, campaigns)
- Comfort owning top-of-funnel experiments (email, content, SEO foundations)
- A metrics-driven mindset (you can explain what you ran, why, and what changed)
- Experience marketing to complex buyers or multi-stakeholder sales cycles is a plus
Details:
- Part-time / contract to start
- Remote, async-friendly
To confirm you’ve read the post, please include the following in your response:
1. Describe one specific B2B SaaS growth or demand-gen initiative you personally executed (not managed). What did you do, and what measurable impact did it have?
2. We sell to enterprise venues including tribal casinos with multiple stakeholders involved (marketing, finance, IT, F&B). If you had to choose one marketing lever to focus on in the next 90 days to increase qualified demo requests, what would it be and why?
3. (Optional but encouraged) What’s one AI tool you’ve used in the last 30 days to improve your marketing work, and how did you use it?