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Mar 23, 2026

[Hiring] Director, Sales-Kroger (Frozen Handheld & Spreads/Coffee-US Retail Sales) @The J.M. Smucker Co.

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Role Description In this role your primary responsibilities will include: • Deliver the Business • Responsible for achieving profitable sales growth by building & executing annual customer business plans. • Develop strategic annual business plans and track to achieve or exceed net sales targets. • Omnichannel marketplace awareness and business application understanding. • Utilize syndicated/other customer data sources to manage and inform strategic and tactical plans. • Effective KPI and trade budget management and visibility. • Responsible for monthly and quarterly sales forecast accuracy and effectively communicating business performance and needs. • Accelerate Team Performance • Responsible for developing a team of sales employees at varied skill levels, located throughout the US. • Inspire and lead direct reports and cross-functional field support teams to maximize effectiveness, in accordance with JM Smucker (JMS) resonant leadership expectations. • Manage with appropriate interpersonal styles and approaches to gain acceptance of ideas or plans and serve as agent of change in leadership. • Ensure training, tools & processes are focused on delivering the business aligned to JMS go to market strategies, work cross functionally on customer go to market activation. • Sound knowledge of company financials, accounting procedures, trade financials, personnel policies and procedures. • Strategic Partnerships • Drive strategic partnership and long-term focus with all internal & external stakeholders. • Management of Customer P&L’s, requires strong understanding of P&L key metrics and business knowledge to receive and provide direction on opportunities to improve profitability. • Drive business planning process working closely with cross-functional business partners. • Empower teams to lead cross-functional initiatives driving accountability and ownership. • Demonstrates an ability and interest in continuously raising awareness of the customer needs. • Identify continuous improvement opportunities to enhance sales strategy and organizational/talent capabilities; make recommendations to leadership. • Customer Development • Build and maintain relationships with retail partners and all pertinent decision makers. • Develop strategies to drive category and JMS brand growth for the retailer. • Manage Joint Business Planning and goal alignment with key stakeholders and long-range vision. Qualifications • Bachelor's degree. • 10+ Years Sales Experience with a proven track record of meeting or exceeding targets, including at the HQ level. • 5+ Years large sales team management, people management experience and proven track record of inspiring a team to execute plans. • Strong Customer Management Skills- use of syndicated data sources such as Nielsen or IRI. • Understanding of P&L Management, Category Management, Trade Promotion Management, Pricing Structures and Trade Terms. • Experience with Key Customer: Kroger. Requirements • Broker management experience. • Previous cross functional experience. • Strategic Thinker – ability to envision the sales team / processes / relationships of the future. • Leadership/Executive presence – leads through resonant engagement demonstrating mindfulness, hope and compassion to build an inclusive environment. • Self-motivated and has ability to embrace change and deliver results managing multiple/diverse priorities. • Excellent communication skills, self-motivated and detail oriented. • Ability to lead, communicate, present and influence all levels of the organization, including executive and C-level. Benefits • We are bold, kind, strive to do the right thing, we play to win, and we believe in a strong community that thrives together. • Our culture is rooted in our Basic Beliefs, and we believe in supporting every employee by meeting their physical, emotional, and financial needs. Apply Now Apply Now