We are a bootstrapped early-stage startup building a high-performance Infrastructure-as-a-Service (IaaS) platform providing core infrastructure services including compute, networking, storage, and managed infrastructure services such as databases.
Our platform will leverage AWS EC2 and related services as the underlying infrastructure while focusing on performance, developer experience, and efficient infrastructure management.
We are looking for an experienced cloud infrastructure / IaaS strategy consultant to help develop a founder-focused business plan, market analysis, and competitive positioning strategy to support launching and scaling the platform.
This engagement focuses on strategy, market research, and infrastructure business modeling (not engineering implementation).
Scope of Work
1. Business Plan & Infrastructure Strategy
Develop a practical business plan and infrastructure strategy covering:
Ideal customer profiles (developers, startups, AI companies, enterprises)
Infrastructure service packaging:
Compute
Networking
Storage
Managed databases
Pricing and monetization strategy (usage-based cloud pricing)
Infrastructure unit economics and margin considerations
Go-to-market strategy for developer-focused infrastructure platforms
Key infrastructure business metrics:
Unit economics
Infrastructure margins
Customer acquisition cost (CAC)
Retention and expansion
Milestone-based roadmap for launching and scaling the platform
2. Market Opportunity Analysis
Develop market estimates and analysis including:
TAM / SAM / SOM for cloud infrastructure (IaaS)
Segmentation across compute, networking, storage, and managed services
Trends in developer and enterprise infrastructure adoption
Growth in high-performance and specialized cloud platforms
Market risks, cost pressures, and infrastructure economics
Key drivers of demand in modern cloud platforms
3. Competitive Analysis
Provide structured analysis of direct and indirect competitors, including:
Hyperscale cloud providers
Developer-focused infrastructure platforms
Emerging infrastructure startups
Analysis should include:
Feature comparisons
Pricing positioning
Target customer segments
Differentiation opportunities
Strategic positioning recommendations
Timeline
Estimated engagement: 5–7 weeks
Milestone-based deliverables with progress updates.
Final deliverable: comprehensive strategy document with supporting research and models.
Ideal Candidate
Experience with cloud infrastructure platforms, IaaS providers, or developer platforms
Background in cloud market research, infrastructure economics, or platform strategy
Experience analyzing cloud pricing models (compute, networking, storage, databases)
Experience creating business plans or strategy documents for SaaS or infrastructure startups
Experience with AWS, Azure, GCP, or developer platforms is strongly preferred.
To Apply
Please include:
Examples of similar projects or engagements
Sample deliverables (if available)
Your approach or methodology
Estimated cost and timeline