Position: Marketing Operations Manager (f/m/d)
Location: Germany
This position is posted by Jobgether on behalf of a partner company. We are currently looking for a Marketing Operations Manager in Germany.
This role offers the opportunity to lead and scale the marketing operations function within a fast‑growing, global organization. You will own the marketing technology stack, data strategy, and GTM processes that power demand generation, pipeline creation, and revenue attribution. Your work will directly influence marketing efficiency, campaign performance, and revenue growth. Collaborating closely with Marketing, Sales and Finance, you will implement scalable workflows, optimise automation, and ensure clean, actionable data across systems.
Accountabilities
• Own and optimise the marketing technology strategy, including tools for automation, analytics, ABM, intent, enrichment, and experimentation.
• Manage and continuously enhance Hub Spot and other GTM systems, ensuring clean data flows and reliable integration.
• Design, implement, and improve automation workflows to support inbound demand generation and outbound sales motions.
• Define and manage lead lifecycle processes, including scoring, routing, nurturing and recycling of leads.
• Partner with Sales to prioritise intent‑qualified and enriched accounts across outbound, inbound and ABM strategies.
• Build and maintain reporting dashboards for campaign performance, channel effectiveness, funnel conversion and marketing‑influenced pipeline.
• Ensure marketing data governance, quality and consistency across systems, establishing standards for data hygiene and compliance.
Requirements
• Bachelor’s degree in Marketing, Business or a related field.
• 5+ years of experience in Marketing Operations or a related role.
• 3+ years designing and optimising B2B GTM processes and workflows.
• Hands‑on expertise with Hub Spot, including advanced features, workflows, segmentation and reporting;
Hub Spot certifications are a plus.
• Experience with intent data, enrichment tools, attribution models and funnel analytics.
• Strong analytical skills, with experience building KPIs, dashboards and performance models.
• Proven project management skills and experience managing complex Mar Tech stacks and vendor relationships.
• Excellent communication and collaboration skills, capable of translating technical concepts for non‑technical stakeholders.
Benefits
• Competitive salary with growth opportunities.
• Remote work flexibility with a globally distributed team.
• Access to a yearly learning budget for training and professional development.
• Collaborative, transparent and high‑performance culture with a focus on innovation.
• Opportunities to work with cutting‑edge AI‑powered content platforms and tools.
• Inclusive and diverse workplace environment.
Why Apply Through Jobgether?
We use an AI‑powered matching process to ensure your application is reviewed quickly, objectively and fairly against the role’s core requirements. Our system identifies the top‑fitting candidates and this shortlist is then shared directly with the hiring company. The final decision and next steps (interviews, assessments) are managed by their internal team.
We appreciate your interest and wish you the best!
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