GrowthAssistant is seeking a data-driven and proactive Paid Ads Specialist (Meta & Google). The ideal candidate will have strong expertise in Meta and Google Ads campaign management, performance optimization, and reporting. You’ll work closely with a cross-functional marketing team to drive measurable results and continuous improvement across paid media channels.
This is a great opportunity for someone who wants to work with a fast-paced U.S.-based team and grow their digital marketing career while mastering performance analytics and media buying.
The Benefits
Work-from-home setup
Paid holidays
Health insurance
️ PTO
Training opportunities
The Role
- Launch new Meta ad campaigns from scratch; conduct A/B testing of ads and ad sets.
- Optimize Meta & Google campaigns based on data trends (ROAS, CTR, CPM, etc.).
- Run and optimize Google ad campaigns for Search, Performance Max Shopping, and YouTube.
- Monitor, export, track, and identify challenges across Meta & Google ads.
- Build Excel or Google Sheets reports using advanced formulas, functions, graphs, charts, and pivot tables for daily, weekly, and monthly client reporting.
- Drive testing of new ad copy and assets aligned with new products or services.
- Assist with the development of new ad channels as needed.
- Utilize research and SEO best practices to optimize keywords across platforms.
- Collect ads content, assets, and copy from cross-functional marketing teams.
- Proactively communicate with clients through instant messaging, video calls, email, and project management tools.
- Share recommendations for ad copy, creative analysis, and performance insights.
The Requirements
- 3+ years Meta Ads experience: Proven track record in setting up and optimizing ad campaigns based on data thresholds and client direction.
- 1+ year Google Ads experience: Hands-on experience running Search, PMax Shopping, and YouTube campaigns.
- Strong understanding of paid media KPIs and metrics such as ROAS, CTR, CPM.
- Experience building and maintaining real-time and historical reports in Excel or Google Sheets; proficiency with analytical and API tools.
- Ability to monitor and optimize daily, weekly, and monthly ad spend budgets, making adjustments as necessary.
- Comfortable providing creative and performance recommendations or willing to grow into this skill.
- Performance-oriented, analytical, and results-driven mindset.
- Excellent English communication skills (written and verbal).
- Proactive daily communication through Slack/IM, email, and video calls.
- Proven success partnering with U.S.-based clients.
- Availability to work PST hours or with significant overlap (CST/EST also considered).
We are looking for someone who wants to grow as part of a team. Ideal candidates desire to learn, grow, and take on more responsibilities along the way. Join our team now!
Originally posted on Himalayas
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