The Paid Social Media Specialist helps execute Advocate Health’s paid social media strategy to facilitate access, awareness and engagement. This position will assist in paid social strategy, ad creation, optimization, A/B testing, campaign auditing, and analysis. This individual should possess a broad knowledge of running ads on various social platforms including, but not limited to: Facebook, Instagram, TikTok, and LinkedIn.
Major Responsibilities:
• Executes and supports the paid social media strategy by participating in campaign meetings and collaborating with the Paid Social Manager to achieve organizational goals.
• Implements paid ad strategies across platforms using branded and professional imagery designed to drive results and encourage community engagement—such as educational and engaging videos, infographics, and lead generation ads.
• Develops innovative audience targeting methods and paid social campaigns.
• Works closely with the Organic Social and creative teams to tailor ad concepts, formats, and content for each platform.
• Understands key performance indicators (KPIs) including CPC, CTR, CPE, and ROAS.
• Designs and carries out A/B testing for variables like audience, copy, and creative.
• Prepares weekly and monthly performance reports.
• Keeps current with social media industry news and best practices, and provides strategic input for brand social channels.
• Participates in creative brainstorming sessions to discover new, more effective social media advertising approaches.
• Manages ongoing boosting of organically published posts.
• Acts as a liaison to promote content through social media, both internally and externally.
• Generates timely social media reports and creates monthly or ad hoc dashboards as needed.
Licensure, Registration, and/or Certification Required:
• None Required. Meta Certified Digital Marketing Associate preferred.
Education Required:
• Bachelor's Degree in Marketing, or
• Bachelor's Degree in Communications or related field.
Experience Required:
• Typically requires 3 years of experience in day-to-day management of social media platforms.
• LinkedIn business manager experience a plus.
Knowledge, Skills & Abilities Required:
• Organized and detail oriented.
• Strong written and oral communication skills.
• Ability to operate independently in a self-directed, deadline-driven environment.
• Ability to collaborate effectively with all levels of clinicians, management, executives, etc.
• Proficient in Google Analytics, Microsoft Office products and familiarity with WordPress and social media management tools.
Physical Requirements and Working Conditions:
• Operates all equipment necessary to perform the job.
• Must be able to sit, stand, walk and bend throughout the workday.
• Position requires travel therefore may be exposed to weather and road hazards.
• Protective clothing must be worn as necessary.
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This job description indicates the general nature and level of work expected of the incumbent. It is not designed to cover or contain a comprehensive listing of activities, duties or responsibilities required of the incumbent. Incumbent may be required to perform other related duties.
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