About the Role
Were looking for a hands-on Performance Marketer who understands that ads performance is not just operating Meta Ads Manager.
Youll own end-to-end ad outcomes for:
- Xoopah
(our in-house SaaS product), and
- Client accounts (US-based small service businesses, mostly lead gen & sales)
This role requires deep experience (2+ years) across strategy, creatives, execution, optimization, and iteration.
What Youll Own (End-to-End)
You will be responsible for the final goal, not just reports.
This includes:
- Researching the industry, audience, and competitors
- Defining a clear ad strategy & funnel
- Translating strategy into:
- Messaging angles
- Creative direction
- Content & ad formats
- Working with designers & animators, and using AI models where needed, to produce high-performing creatives
- Launching and managing Meta ads (Facebook & Instagram)
- Monitoring, optimizing, and scaling campaigns
- Reviewing landing pages and sharing conversion-focused feedback
- Continuously testing creatives, hooks, offers, and audiences.Core Responsibilities
- Run lead generation & sales campaigns for US-based service businesses
- Build full-funnel strategies (cold warm retargeting)
- Take ownership of:
- CTR
- CPL
- ROAS / conversions (based on campaign goal)
- Clearly communicate strategy, results, and next steps internally
Second Priority (Nice to Have)
- Run educational webinars
- Create educational video content for social media
- Help position Xoopah as a credible ads & performance brand
Requirements (Must-Have)
- 2+ years of hands-on experience running Meta ads
- Experience working with multiple brands or industries
- Strong understanding of:
- Ad creatives & hooks
- Messaging frameworks
- Funnel-based advertising
- Ability to connect business goals to ad strategy
- Comfortable taking full ownership of results
- Experience collaborating with designers & creatives
What Success Looks Like
- Clear, well-thought-out ad strategies (not guesswork)
- Strong creative testing frameworks
- Measurable improvement in lead quality and conversion
- Proactive ownership instead of reactive reporting.