We are looking for a Performance Marketing Manager/Marketing ADs Expert to manage and scale paid user acquisition for subscription-based iOS apps. You will be responsible for running campaigns, optimizing performance, and driving profitable growth.
Key Responsibilities
-Manage and optimize campaigns on: Meta Ads (Facebook & Instagram), Google App Campaigns, Apple Search Ads.
-Track and improve key metrics: CPI, CPA, ROAS, LTV
-Plan and execute user acquisition strategies
-Work with creative team to develop high-performing ad creatives
-Test and scale winning creatives and campaigns
-Monitor daily performance and optimize accordingly
-Use tools like Appsflyer / Adjust for tracking and attribution
-Manage budgets and allocate spend effectively
Requirements
-Experience in mobile app marketing (iOS preferred)
-Strong hands-on experience with Meta, Google, and Apple -Search Ads
-Understanding of subscription-based app models
-Knowledge of ROAS, LTV, CAC, CPI
-Experience with Appsflyer or Adjust
-Strong analytical and problem-solving skills
Nice to Have
-Experience with AI or SaaS apps
-Experience scaling in US/UK/Canada markets
-Knowledge of SKAdNetwork
Apply Now
Apply Now