Description:
• Lead strategic bitcoin research initiatives to uncover trends in adoption, usage, and perception that shape product and ecosystem roadmaps.
• Design and execute large-scale quantitative studies measuring bitcoin ownership, attitudes, and use cases across demographics and markets.
• Develop segmentation frameworks to identify and quantify key user archetypes (from new adopters to institutional participants) to guide product and marketing strategies.
• Conduct market sizing and opportunity analysis for bitcoin-related products and stablecoins across Block’s ecosystem.
• Integrate survey, behavioral, and on-chain data to provide a holistic view of bitcoin’s role in people’s financial lives.
• Collaborate cross-functionally with partners across Cash App, Square, Bitkey, and Proto to align insights with business and technical priorities.
• Develop measurement frameworks for bitcoin brand tracking and run primary research for go-to-market, messaging, and positioning.
• Use AI and automation tools to accelerate research workflows, including insight synthesis, text summarization, and trend detection across unstructured data.
• Present insights and forecasts to senior leaders, connecting global bitcoin and crypto trends to actionable strategic recommendations.
Requirements:
• 10+ years of experience in quantitative market research, analytics, or strategic insights, ideally with exposure to bitcoin or other crypto ecosystems.
• Proven track record leading cross-functional projects, navigating ambiguity, and delivering insights that influence strategic decisions.
• Strong foundation in research design and methodology, including survey design, sampling, weighting, and statistical modeling.
• Experience conducting segmentations, market sizing, and attitudinal tracking studies that influence business strategy.
• Interest and understanding of bitcoin markets, on-chain behavior, and network economics, with familiarity with stablecoins and DeFi protocols; direct industry experience (e.g., Lightning Network) is a plus.
• Experience working with on-chain datasets and alternative data sources that integrate behavioral and attitudinal signals is a plus.
• Fluency in quantitative analysis tools such as SQL, R, Python, SPSS, or survey platforms (e.g., Qualtrics, Decipher).
• Strong analytical and storytelling skills with the ability to translate complex datasets into strategic insights for executives and product teams.
• Applied experience with AI tools to enhance automation, data synthesis, and research scalability, with preference for experience building or working with AI agents.
• Curiosity about and conviction in bitcoin’s role in the future of finance.
Benefits:
• Market-based base salary range for U.S. locations (Zones A–D): $239,600–$359,400 USD (starting pay varies by location, skills, and experience).
• Remote work flexibility as part of Block’s offerings.
• Medical insurance and comprehensive employee benefits (details available on company benefits page).
• Flexible time off (PTO) and modern family planning benefits.
• Retirement savings plans.
• Inclusive workplace practices and reasonable accommodations for candidates during the hiring process.