Responsibilities
• Lead the buy strategy, execution, and optimization of paid media advertising campaigns focused on CTV, programmatic, and direct media buying (display, streaming audio, online video, connected/streaming TV, native).
• Develop channel recommendations and lead optimization efforts for programmatic platforms including OLV/STV, DOOH, Audio, display, and emerging programmatic environments. Concentration in OLV/STV and display. Deliver plan to internal teams for feedback and approval.
• Regularly analyze and report on CTV- and programmatic-specific KPIs. Collaborate with internal team to help provide key insights for wrap reports.
• Identify, size, and scale new target audiences to drive growth across awareness and consideration phases within the programmatic ecosystem.
• Implement testing for targeting, bidding, and platform strategies, applying learnings to optimize performance and identify growth opportunities.
• Implement creative testing frameworks, delivering insights and recommendations to stakeholders.
• Financial Management: Work with internal team to implement budgets and pacing for campaigns, ensuring accuracy and transparency.
• Documentation: Maintain structured, consistent documentation related to plans, budgets, and timeline evolution.
Requirements
• 5 or more years of experience in programmatic media management/optimization and buying.
• Experience working in-house or agency-side with media buying platforms such as The Trade Desk, Amazon DSP, DV360, or similar.
• Proven record of accomplishment of managing paid programmatic media campaigns, with a preference for CPG brands.
• Strong understanding of advertising and marketing principles, particularly for online audiences within the CTV and programmatic landscape.
• Excellent written and verbal communication skills.
• Familiarity with programmatic media analytics tools and the ability to interpret data to make informed decisions.
• Strong organizational skills and the ability to manage multiple tasks and deadlines.
Preferred
• Bachelor's degree in marketing, advertising, communications, or a related field is preferred.