Note: The job is a remote job and is open to candidates in USA. Mattermost is a leading collaborative workflow solution provider for critical infrastructure organizations. They are seeking a Digital Experience & SEO Specialist to manage and optimize their website, focusing on SEO strategy and AI-driven digital execution to enhance user experience and support marketing campaigns.
Responsibilities
• Manage CMS updates in WordPress: landing pages, blog posts, copy changes, template updates, and QA
• Build new pages using established templates and maintain consistency in structure, design, and UX
• Partner with cross-functional teams to support web updates across different user journeys and IMC launches
• Collaborate with agencies on new site builds, localization, and modernized digital experiences
• Lead modern SEO execution: metadata, structured content, keyword optimization, internal linking, tagging, schema
• Use AI-assisted workflows for SEO auditing, content clustering, competitive research, brief creation, and optimization
• Conduct SEMrush/Ahrefs reviews and implement recommendations to improve rankings and organic conversion
• Apply AI tools to scale SEO execution, improve content relevance, and streamline audits
• Own CRO and UX optimization, including form fills, navigation, load time, and mobile readiness
• Manage and optimize digital experience platforms: Qualified, Navattic, Wistia, etc
• Experiment with personalization, chat optimization, and AI-enhanced testing
• Ensure analytics and tagging accuracy in GA4 and GTM in partnership with GTM Ops and Performance Marketing
• Support campaign launches with high-quality landing pages and seamless user experiences
• Collaborate with other platform owners (Pardot, 6sense, Salesforce) to ensure high-quality, consistent execution across digital channels
• Manage and update Mattermost’s profile pages on G2, Capterra, and other review platforms
• Maintain accuracy, speed, and operational excellence across all owned digital touchpoints
Skills
• 2–5 years of B2B SaaS digital marketing, SEO, or web management experience
• Strong proficiency with WordPress (required); Webflow a plus
• Familiarity with SEO tools (SEMRush, Ahrefs, Search Console, etc.)
• Working knowledge of GA4, GTM, and digital tracking frameworks
• Basic HTML/CSS skills for troubleshooting and QA
• Experience applying AI or automation to digital marketing workflows
• Strong organizational skills and ability to manage multiple projects
• Must be able to work with Eastern Time zone overlap
• A collaborative, curious, detail-oriented team player who owns execution end-to-end
• Applicants must be U.S. citizens and eligible to obtain a U.S. government security clearance
Company Overview
• Mattermost is an open source platform for secure collaboration across the entire software development lifecycle. It was founded in 2016, and is headquartered in Palo Alto, California, USA, with a workforce of 51-200 employees. Its website is https://mattermost.com.