Note: The job is a remote job and is open to candidates in USA. Wingstop Restaurants Inc. is dedicated to serving flavor and enhancing brand awareness. They are seeking a Director of Public Relations and Partnerships to lead PR strategies and manage a team to drive cultural relevance and brand love across the USA.
Responsibilities
• Lead, coach, and develop a team of two PR professionals to deliver breakthrough communications strategies that build brand love, awareness, and affinity
• Build and execute partnerships with culturally relevant brands, creators, and organizations to enhance brand equity, maintain Wingstop's cool factor, and drive awareness and affinity
• Lead the development of consumer and corporate public relations strategies and media outreach that reinforce Wingstop’s positioning as a culturally iconic, flavor-driven brand
• Develop and lead Wingstop’s crisis management program, providing strategic counsel to the C-suite, franchisees, and local marketing teams
• Partner with the VP and C-suite executives to shape strategic communications plans around earnings, corporate initiatives, and investor relations
• Collaborate with U.S. local marketing and international teams to support market expansion. Support the International teams B2B communications, and storytelling in new markets
• Lead the experiential team and agency partners to design and execute strategic brand activations and moments that deliver culturally resonant, earned storytelling opportunities
• Oversee external PR and experiential agencies to ensure alignment with strategic goals, manage budgets, and drive accountability
• Build scalable communication and experiential processes that enable fast, effective, and high-quality execution in a rapidly growing global environment
• Provide leadership and support for Wingstop Foundation initiatives and other charitable or community-driven efforts
Skills
• Bachelor's degree in Communications, Marketing, Public Relations, or related field required; Master's preferred but not a deal breaker
• 10+ years of progressive PR experience, including at least 5 years in a publicly traded organization with an international footprint
• Proven experience leading teams and managing agencies
• Demonstrated success in building brand partnerships, leading crisis response, and executing experiential activations
• Strong understanding of media relations, corporate communications, and cultural marketing
• Experience in using AI to work efficiently, productively and to creatively brief teams (internally & externally)
Benefits
• Unlimited paid time off for exempt employees
• One paid volunteer day of your choice
• Competitive bonus structure for eligible roles
• Team member stock purchase plan
• Health savings or flexible spending account options
• 401k – (dollar for dollar on the first 3% and then 50 cents on the dollar for the next 2% for team member contributions up to 5% of eligible compensation)
• Comprehensive medical, dental, and vision benefits
• Lunch provided every Tuesday and Thursday in office
• Work from home Fridays
• Discount on Wingstop gift cards
• Onsite game room
Company Overview
• Sure, we’re The Wing Experts, but it’s our flavor that defines us. It was founded in 1994, and is headquartered in Dallas, Texas, USA, with a workforce of 201-500 employees. Its website is http://www.wingstop.com.
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