Note: The job is a remote job and is open to candidates in USA. Confidential is a leading lifestyle brand seeking a strategic, data-informed E-Commerce Manager to lead digital merchandising and conversion optimization for their fast-growing direct-to-consumer channel. This role involves defining the online customer experience and collaborating with various teams to develop high-impact merchandising strategies that drive growth and improve conversion rates.
Responsibilities
• Lead end-to-end digital merchandising strategy across homepage, collection, and product pages, ensuring alignment with business objectives and seasonal campaigns
• Manage site taxonomy, navigation, filters, and product categorization to enhance findability and streamline the path to purchase
• Oversee product lifecycle online, including SKU setup, enrichment, cross-sells/upsells, and asset management
• Coordinate flawless merchandising for product launches, promotions, and seasonal events
• Develop and implement data-driven CRO strategies informed by tools such as GA4, Hotjar, and Shopify analytics
• Partner with UX and Marketing to identify friction points and design A/B and multivariate tests focused on improving conversion, engagement, and AOV
• Drive personalization and recommendation initiatives using tools such as Nosto, Dynamic Yield, or Bloomreach
• Analyze and report on performance metrics, transforming insights into clear, actionable improvements
• Collaborate with Creative and Content teams to ensure visual and written assets align with brand standards and support the customer journey
• Conduct regular QA and UAT to maintain site accuracy, product data integrity, SEO tags, and functionality across mobile and desktop
• Champion continuous improvement, establishing scalable best practices for merchandising and CRO as the brand grows
Skills
• 4–6 years of experience in eCommerce merchandising and/or CRO, ideally within a DTC or digitally native brand
• Strong command of Shopify Plus (or comparable CMS/PIM) and experience with tools like GA4, Looker Studio, Hotjar, VWO, or Optimizely
• Deep understanding of shopping behavior, funnel optimization, UX principles, and data interpretation
• Experience with personalization engines and automation tools such as Nosto or Dynamic Yield
• Meticulous attention to detail, strong organizational skills, and confidence managing complex, cross-functional initiatives
• A passion for designing elegant, data-driven digital experiences that convert
Company Overview
• Centralizing All Types Of Next Opportunities For You In One Place. It was founded in undefined, and is headquartered in Vancouver, US, with a workforce of 2-10 employees. Its website is .
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