Note: The job is a remote job and is open to candidates in USA. New Roots Institute is a growing nonprofit dedicated to ending factory farming by empowering the next generation of advocates. They are seeking a passionate and experienced Social Media Coordinator to help amplify the voices of emerging leaders and strengthen their digital presence. The role involves creating compelling narratives, engaging with followers, and analyzing social media performance to enhance the organization's impact.
Responsibilities
- Amplify the voices and stories of emerging leaders working to end factory farming, creating compelling narratives that inspire action and connection across our social media communities
- Build and nurture relationships with followers, alumni, and supporters by thoughtfully engaging in conversations that deepen their connection to New Roots Institute's mission
- Shape how thousands of people understand and engage with the movement to end factory farming through strategic, trend-informed content that meets audiences where they are
- Elevate the experiences of our fellows and alumni by coordinating user-generated content that showcases the real-world impact of New Roots Institute's work
- Strengthen our digital presence and reach by identifying and testing new platforms and approaches, helping us connect with the next generation of animal advocacy leaders
- Track and analyze social media performance data to uncover insights that inform our content strategy and demonstrate the growing reach and impact of our digital community
Skills
- Strategic storytelling skills with the ability to craft compelling narratives that translate complex social issues into engaging, platform-appropriate content that drives meaningful engagement
- Genuine enthusiasm for building relationships online, with strong instincts for when and how to engage authentically with diverse audiences
- Adaptability and trend awareness to stay ahead of rapidly evolving social media landscapes while maintaining brand consistency and mission alignment
- Strong project management abilities to juggle multiple content streams, deadlines, and stakeholder needs while maintaining high-quality output across platforms
- Passion for animal advocacy and social change as well as personal alignment with New Roots Institute's mission and an understanding of (or eagerness to learn about) the factory farming landscape
- Basic design sensibility and comfort with visual content creation tools to support graphic design needs and ensure cohesive brand presentation
- Shared vegan and anti-speciesist values. No one on our team consumes animals or animal products or believes that non-human animals can ethically be treated as resources for human use
- Ability to commit to attending the annual in-person team meeting, which typically takes place during the first full week of June (Monday through Friday)
Benefits
- Comprehensive benefits package
- Health, dental, and vision insurance
- Unlimited PTO
Company Overview
New Roots Institute (formerly Factory Farming Awareness Coalition) is a nonprofit organization empowering the next generation with knowledge and training to end factory farming. It was founded in 2010, and is headquartered in Berkeley, California, US, with a workforce of 11-50 employees. Its website is https://newrootsinstitute.org.
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