At NerdWallet, we believe personal finance doesn’t have to be boring - or intimidating. We’re rewriting the rules of money advice with a fresh voice, sharp insights, and bold creative that empowers real people to make smarter financial decisions. And we’re looking for a strategic, versatile Senior Copywriter to help us do just that.
As part of our in-house Brand Studio, you’ll join a collaborative team of creatives who believe great work starts with great ideas - and that personality, purpose, and performance can coexist. From day one, you’ll be crafting smart, insight-driven copy across a range of channels - from landing pages and emails to digital ads and social media. But this isn’t just a writing role - it’s a thinking role. You’ll dive deep into strategic insights, shape campaign messaging, and bring big, bold ideas to life that not only resonate with our audience but also move the business forward.
You’ll partner closely with creative directors, designers, marketers, and product teams to deliver high-impact work that elevates our brand and drives results. Whether you’re finessing a punchy CTA or concepting a full-funnel campaign, you’ll use our brand voice to make personal finance approachable, human, and - yes, even fun.
At NerdWallet, we celebrate creativity, embrace curiosity, and aren’t afraid to push boundaries. If you’re a proactive storyteller who obsesses over words and knows how to balance craft with conversion, we’d love to meet you.
A writer: You love the process of writing - refining your work so that it flows smoothly, is filled with substance and voice, and is enjoyable to read.
Strategic and insightful: As a creative problem solver, you can draw on briefs, brand strategy, and user research to guide your work. You’re curious and eager to experiment to push our copy to be as effective and high-performing as possible. You proactively identify opportunities to test and improve business metrics, and you communicate your ideas clearly - whether in presentations or written documentation.
Organized: You document your copy in a way that makes it easy to access, iterate on, and reuse across future projects.
Have a learning mindset: You’re a fast learner, eager to grow your skills and partner closely with your manager and peers to evolve our brand and creative output.
An excellent communicator: You’re comfortable interacting with colleagues at all levels, including cross-functional stakeholders and can confidently represent the Brand Studio team in meetings and project discussions.
Collaborative: You’ve partnered with marketing and product teams to bring ideas from concept to execution. You enjoy working closely with other copywriters and designers to support projects. In a fast-paced, remote-first environment, you handle quick feedback loops with ease and can jump between campaign and internal initiatives. You keep team members and stakeholders informed on project statuses, deadlines, and strategy.
Make personal finance enjoyable and accessible to read, while ensuring copy is rooted in strategy and business objectives.
Take ownership of projects from concept through execution, managing priorities independently while aligning with brand and business goals.
Write and optimize copy across multiple channels including email, social, landing pages, and headline-driven placements.
Identify learnings from tests and experiments, adjust your approach accordingly, and contribute to both individual and team progress.
Proactively suggest systems-level improvements that elevate broader content categories, not just individual assets.
Build strong, collaborative relationships within your immediate team and with partners by sharing knowledge, welcoming diverse perspectives, and giving constructive feedback.
Organize and document your work in a clear, reusable format, including copy docs and collaborative tools like Figma.
Collaborate cross-functionally to ensure content and visuals align, and that all creative work is delivered on time and on brand.
Communicate clearly and respectfully across various mediums, assume positive intent, and stay open to coaching and feedback.
Understand how your work supports and enhances the broader NerdWallet customer journey.
5–7 years of related experience on an in-house creative team or at a marketing/advertising agency
A strong portfolio showcasing innovative and thoughtful email executions and measurable success
Ability to organize and manage multiple projects in a fast-paced environment
A passion for strategic storytelling and creative thinking to craft impactful user experiences and marketing materials
Bonus Points: Experience writing about financial products (e.g., credit cards, banking, mortgages, loans, insurance, or investing)
Pay Transparency & Contract Details: (do not edit this format, just fill in the X)
The hourly rate for this position is $71/hour
This is a W2 contract role
The estimated schedule for this engagement would be 40 hours per week from August - February
This role will be remote (based in the U.S. or Canada).
If you are based in California, we encourage you to read this important information for California residents linked here.
NerdWallet is committed to pursuing and hiring a diverse workforce and is proud to be an equal opportunity employer. We prohibit discrimination and harassment on the basis of any characteristic protected by applicable federal, state, or local law, so all qualified applicants will receive consideration for employment.
NerdWallet participates in the Department of Homeland Security U.S. Citizenship and Immigration Services E-Verify program for all US locations. For more information, please see:
E-Verify Participation Poster (English+Spanish/Español)
#LI-Remote
#LI-4
Apply Now