At Appspace, we’re passionate about creating better work experiences for people everywhere, and we’re looking for people that feel the same way. Our global office locations and flexible work culture help you work wherever and however you’re at your best. Plus, we take the time to help you enjoy your work, build lasting connections, and grow your role. Join the Appspace team and be a part of a culture that’s helping people everywhere love where they work.
Your Role as a Senior Demand Generation Manager:
We are seeking a highly motivated and experienced Senior Demand Generation Manager to join our growing marketing team. As a key player in our revenue engine, you will be responsible for developing and executing demand generation programs that drive qualified leads and accelerate pipeline growth. This role requires a data-driven and results-oriented individual with a proven track record in B2B SaaS marketing.
A Day in the Life of a Senior Demand Generation Manager:
- Develop and implement a comprehensive demand generation strategy aligned with company goals and revenue targets.
- Identify and prioritize target audiences and buyer personas.
- Conduct market research and competitive analysis to inform campaign strategies.
- Define key performance indicators (KPIs) and establish measurement frameworks.
- Plan and execute multi-channel marketing campaigns across email, webinars, paid media, content syndication, events, and other channels.
- Collaborate with content and design to create compelling marketing assets and content, including landing pages, emails, ads, and social media posts.
- Manage campaign budgets and optimize spending for maximum ROI.
- Work with the Marketing Operations specialists to streamline processes and improve campaign efficiency.
- Work closely with sales to ensure seamless lead handoff, tracking, and follow-up processes. Manage lead qualification, and nurturing workflows to ensure quality and maximize conversion.
- Track and analyze campaign performance, identifying areas for improvement and optimization.
- Generate regular reports on key metrics, providing insights and recommendations to stakeholders.
- Utilize data to refine targeting, messaging, and channel strategies.
- Collaboration Communication:
- Collaborate closely with sales, product marketing, and content teams to ensure alignment and drive revenue growth.
- Communicate effectively with internal and external stakeholders, providing updates on campaign performance and progress.
What You’ll Need:
- 5+ years of experience in B2B SaaS demand generation or marketing roles.
- Proven track record of developing and executing successful demand generation campaigns.
- Strong understanding of lead generation principles across digital marketing channels and tactics, including SEO/SEM, email marketing, social media, and content marketing.
- Experience with marketing automation platforms and CRM systems (e.g., Salesforce).
- Excellent analytical and data interpretation skills.
- Strong project management and organizational skills.
- Ability to work independently and as part of a team.
- Excellent written and verbal communication skills.
Bonus Points:
- Experience in the workplace experience or enterprise software industry.
- Familiarity with ABM (Account-Based Marketing) strategies.
- Experience with lead scoring and nurturing methodologies.
Disclaimer:
Appspace is committed to equitable compensation practices and complies with all applicable local, state, and federal regulations. For jurisdictions that require pay scale disclosure, a general compensation range may be provided during the initial stages of the interview process. Final compensation will be based on multiple factors including experience, skills, certifications, and overall fit for the role.
If you are located in a jurisdiction with specific pay transparency requirements, we will be happy to discuss the relevant range during your application process.
Originally posted on Himalayas
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