Senior Director, Customer Marketing and Stewardship – Leading Omni-Channel Execution and Strategic Partnerships for arenaflex

Introduction to arenaflex

At arenaflex, we exist to refresh the world and make a difference through loved brands, done sustainably for a better shared future. As a global leader in the beverage industry, we are committed to creating a positive impact on the world. Our North America Operating Unit (NAOU) Marketing Teams are responsible for marketing and growing a portfolio of brands, ensuring that each brand connects deeply with local consumers in ways that scale globally. We are now seeking a highly experienced and skilled Senior Director, Customer Marketing and Stewardship to join our team and lead the development and execution of our customer marketing and stewardship strategies.

Job Summary

The Senior Director, Customer Marketing and Stewardship will serve as the central point of ownership for Ahold Delhaize Shopper Marketing for five divisions of Ahold Delhaize USA (ADUSA), including Giant Food, Giant/Martins, Stop & Shop, Hannaford, and Food Lion for DSD (direct store delivery store) and Warehouse. This role will integrate shopper strategies from the ADUSA blueprint with arenaflex brand priorities to strategically plan and build digital programming to support omni-channel execution that delivers system performance. The successful candidate will also serve as the Project Leader for strategic projects led by the Frontline Marketing (FLM) organization and coordinate across FLM Shopper Marketing where a unified voice is required across channels.

Key Responsibilities

• Develop and execute customer marketing and stewardship strategies to drive business growth and increase brand loyalty
• Integrate shopper strategies from the ADUSA blueprint with arenaflex brand priorities to deliver system performance
• Lead the development of digital programming to support omni-channel execution, including Retail Media planning and execution and collaborative partnership programs with key CPG partners
• Serve as the Project Leader for strategic projects led by the Frontline Marketing (FLM) organization and coordinate across FLM Shopper Marketing
• Lead the narrative of how NAOU is building loved brands sustainably within retail channels and key bottler territories
• Create quarterly stewardship templates to be used with National Retail Sales teams and key Franchise partners to tell the holistic narrative of how NAOU is building Loved Brands
• Produce summary content and steward team performance and updates for retail, marketing, and franchise performance routines

Requirements

To be successful in this role, you will need to have a strong background in marketing, brand management, and shopper marketing, as well as excellent analytical and leadership skills. The ideal candidate will have:

• A Bachelor's Degree in Marketing or a related field, with a Master's Degree preferred
• A minimum of 12 years of experience in marketing, brand management, shopper marketing, and/or commerce
• Strong analytical skills for data interpretation and strategy development
• Experience in Brand Management, including building and maintaining strong brand health
• Category Management experience, including managing product categories for optimal sales
• Omnichannel Business Planning and Retail Media Network experience, including performance optimization and negotiation
• Financial, Revenue Growth Management (RGM), and P&L acumen
• A General Management Mindset and the ability to influence without authority

Essential Skills and Competencies

The successful candidate will have a range of skills and competencies, including:

• Brand Architecture and Brand Management
• Brand Positioning and Brand Strategy
• Channel Management and Collaborating for Value
• Competitive Assessments and Consumer Segmentation
• Creative Process and Digital Media Strategy
• Leadership and Marketing Strategies
• Media Planning and Negotiation
• Portfolio Management and Problem Solving
• Quantitative Research and Storytelling
• Social Media Strategies and SWOT Analysis

Career Growth Opportunities and Learning Benefits

At arenaflex, we are committed to the growth and development of our employees. As a Senior Director, Customer Marketing and Stewardship, you will have access to a range of career growth opportunities and learning benefits, including:

• Opportunities to develop new skills and build capabilities
• Access to training and development programs
• Coaching and mentoring from experienced leaders
• Opportunities to work on strategic projects and initiatives
• A culture that values innovation, creativity, and experimentation

Work Environment and Company Culture

At arenaflex, we are proud of our inclusive and diverse culture. We believe that a diverse, equitable, and inclusive workplace makes us a stronger and more innovative company. We are committed to creating a work environment that is supportive, collaborative, and empowering, and we offer a range of benefits and programs to support the well-being and career development of our employees.

Compensation, Perks, and Benefits

We offer a competitive salary and benefits package, including:

• A base salary range of $175,000 - $201,000
• A full range of medical, financial, and/or other benefits
• An Annual Incentive Reference Value Percentage of 30
• Opportunities for career growth and development
• A culture that values innovation, creativity, and experimentation

Conclusion

If you are a motivated and experienced marketing professional looking for a new challenge, we encourage you to apply for the Senior Director, Customer Marketing and Stewardship role at arenaflex. This is a unique opportunity to join a global leader in the beverage industry and make a real difference in the world. With a strong focus on innovation, sustainability, and customer satisfaction, we are confident that you will find this role both challenging and rewarding. Apply now to join our team and start your journey with arenaflex.

Apply Now