Key Responsibilities
• Go-to-Market Strategy: Define the strategy for introducing new products to the market, including target audience identification, pricing, and distribution channels.
• Positioning & Messaging: Craft compelling value propositions that differentiate the product in a crowded market and ensure consistency across all marketing channels.
• Market Research & Analysis: Perform in-depth research to identify market trends, customer needs, pain points, and competitor activities.
• Launch Coordination: Work cross-functionally with product management, sales, engineering, and external partners to manage the "big bang" new product launches and feature updates.
• Sales Enablement: Develop sales tools and training materials, such as battlecards and product collateral, to empower the sales team to effectively sell the new product.
• Campaign Management: Design and implement multi-channel marketing campaigns (digital, social, print) that drive demand, engagement, and retention.
• Performance Tracking: Set key performance indicators (KPIs) and monitor launch success, adjusting strategies based on data analytics and customer feedback. Pragmatic Institute +6
Required Skills & Qualifications
• Education: Bachelor’s degree in Marketing, Business, or a related field.
• Experience: 3-5+ years of experience in product marketing, brand strategy, or launching new products, often within a B2B SaaS environment.
• Strategic Thinking: Ability to see the "big picture" while managing the detailed, cross-functional implementation of the launch plan.
• Analytical Skills: Proficiency in tracking performance metrics and using data from tools like Google Analytics and CRM software (e.g., Salesforce, HubSpot) to inform strategy.
• Communication: Strong written and verbal communication skills, with a talent for storytelling.
• Project Management: Ability to handle multiple projects simultaneously and meet strict deadlines. Pragmatic Institute +6
Ideal Candidate Persona
• Entrepreneurial Mindset: Creative, proactive, and capable of working independently in a fast-paced environment.
• Collaborative: A strong team player who can build relationships across different departments.
• Customer-Centric: Passionate about understanding user needs and behaviors. Pragmatic Institute +4
Distinctions from Related Roles
• Marketing Strategist vs. Marketing Manager: The strategist focuses on the why and how of the marketing plan, whereas the manager often handles the day-to-day operations and execution of those plans.
• Marketing Strategist vs. Product Manager: The product manager decides what to build, while the marketing strategist focuses on how to sell it. Pragmatic Institute +4
• Product Marketing Manager Job Description - Pragmatic InstituteProduct Marketing Manager Job Description. ... What does the average product marketing manager job description include? Let's look...Pragmatic Institute
• What Does a Product Marketing Manager Do? - Pragmatic InstituteWhat Does a Product Marketing Manager Do? ... Product marketing managers play a strategic role by bringing a finished product to t...Pragmatic Institute
• How To Become a Launch Manager (With Job Duties and Skills)Jan 22, 2026 — What is a launch manager? A launch manager is a professional who works in sales and marketing. Their primary role is to develop st...Indeed
Show allA Marketing Strategist for a product launch is responsible for developing and executing the go-to-market (GTM) strategy, driving market awareness, and ensuring product adoption. They bridge the gap between product development, sales, and marketing to create a cohesive launch plan, specializing in product positioning, messaging, and competitive intelligence.
Pay: $117,961.40 - $250,000.00 per year
Benefits:
• 401(k)
• 401(k) matching
• Dental insurance
• Health insurance
• Paid time off
• Vision insurance
Experience:
• Progressive Marketing: 7 years (Required)
Work Location: Remote
Apply Now
Apply Now