Job Description:
• Write press packs, experts pages, sample media questions and media pitches.
• Manage media relations campaign execution and client communication.
• Identify opportunities for contributed articles and tip lists for clients.
• Develop, identify and maintain relationships with the media.
• Pitch and secure placements in traditional and online media outlets and manage media requests for clients.
• Attend client meetings.
• Research media, newsworthy topics/events and angles/pitches online.
• Work closely with chief publicity strategist to craft and execute PR campaigns.
• Maintain communication with clients via phone, email for monthly updates and goal setting.
• Review campaign analytics with clients.
• Help authors create consistent branding.
• Attending monthly Zoom team meetings and Zoom brainstorm strategy sessions.
Requirements:
• 5+ years of PR campaign management and execution
• Self-starter with initiative and literary creativity
• Book lover
• Positive attitude/team player
• Understanding of Muck Rack media database a plus
• Excellent communication skills
• Independently manages workflow
• Creative writer
• Ability to work from a home office
Benefits:
• Flexible schedule
• Virtual office