Solutions Marketing Manager

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Role Description

As a Solutions Marketing Manager at Resmed, you will play a key role in shaping the future of healthcare in sleep, respiratory, and digital health. With a deep understanding of our customer and industry needs, you’ll execute GTM and lifecycle campaign strategies for our digital portfolio, drive content messaging, and help deliver sales enablement programs.

• Acquire deep knowledge of our customers' challenges, industry, and use cases, and communicate the benefits and value proposition clearly and compellingly to target audiences.
• Adapt and translate global GTM strategies for North American markets, tailoring for market and sales channel dynamics while considering unique customer segmentation approaches.
• Develop and implement comprehensive marketing strategies to promote our device ecosystem of products and services.
• Lead the creation of compelling NPI marketing activities in collaboration with ABM, Integrated and Consumer Marketing teams.
• Support the sales enablement strategy and execution, ensuring launch readiness and success.
• Establish key performance indicators for our digital portfolio and relentlessly measure against performance and success, adjusting marketing strategy as necessary.
• Collaborate with Marketing, Product and Sales teams to create compelling content, marketing resources, and promotional campaigns.
• Manage the marketing budget for our digital portfolio and ensure effective allocation of resources for maximum ROI.
• Stay up to date with the latest trends in digital healthcare and digital marketing best practices.
• Analyze market trends and competitor activities to identify opportunities for growth and differentiation.

Qualifications

• Bachelor’s degree in Marketing, Communications, Business, or a related field.
• 5+ years of experience in Marketing, preferably in the healthcare or digital health industry.
• Proven track record of developing and executing successful product marketing campaigns.
• Strong knowledge of digital marketing tools and platforms (Google Analytics, HubSpot, social media ad platforms, etc.).
• Excellent written and verbal communication skills, with the ability to convey complex information clearly and concisely.
• Strong project management skills, with the ability to manage multiple projects simultaneously and meet tight deadlines.
• Experience in healthcare or digital health marketing is highly preferred.
• Data-driven mindset with strong analytical and problem-solving skills.

Benefits

• Comprehensive medical, vision, dental, and life insurance.
• AD&D, short-term and long-term disability insurance.
• Sleep care management.
• Health Savings Account (HSA) and Flexible Spending Account (FSA).
• Commuter benefits.
• 401(k) and Employee Stock Purchase Plan (ESPP).
• Employee Assistance Program (EAP) and tuition assistance.
• Flexible Time Off (FTO) for salaried employees.
• Paid Time Off (PTO) for hourly employees, increasing with tenure.
• 14 paid holidays.
• Parental leave: 14 weeks for primary caregivers, 2 weeks for secondary caregivers.
• Annual cash bonus eligibility based on performance.
• Potential stock equity based on performance.

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