Sr. Director of Marketing Analytics

This a Full Remote job, the offer is available from: United States Job Title: Sr. Director of Marketing Analytics Location: Remote Duration: 6-12 Months (Contract / Interim Leadership) Job Summary We are seeking an experienced digital analytics and CRM leader to stand up foundational measurement, experimentation, and data activation capabilities across web/app, loyalty, and marketing channels. This is a highly cross-functional role working closely with Marketing, Digital Product, Martech, and Data Engineering teams to define strategy, manage enterprise implementations, and operationalize data-driven decisioning. Key Responsibilities • Lead the implementation of a new enterprise tag management solution, including data layer governance, standards, and QA workflows. • Establish a scalable digital product and user experience testing practice (e.g., A/B, multivariate testing) across web and mobile. • Stand up CRM and Media and Loyalty experimentation frameworks to support offer testing, segmentation, personalization, and lifecycle optimization. • Own the RFP and selection process for a new Marketing Mix Modeling (MMM) provider, ensuring alignment to measurement needs and business outcomes. • Develop the strategy and lead the RFP process for a data clean room solution to support secure audience activation and cross-partner measurement. • Partner with internal and external stakeholders to align on priorities, roadmap, governance, and ongoing operational ownership. • Educate and influence senior leadership on digital measurement strategy, insights, and performance. Requirements • 8+ years of experience in digital analytics, CRM analytics and Media Analytics, experimentation, or marketing data strategy. • Demonstrated experience implementing or migrating enterprise tag management platforms (e.g., Tealium, Adobe Launch, Google Tag Manager 360). • Hands-on leadership building and institutionalizing testing and experimentation programs. • Experience evaluating or managing MMM and attribution solutions. • Exposure to data clean room technologies and use cases for privacy-safe measurement and activation. • Strong cross-functional stakeholder management and communication skills. Preferred Qualifications • Background working in or supporting consumer brands, retail, subscription, or loyalty-driven engagement models. • Close partnership experience with Data Engineering, Martech/Product, and Media teams. • Vendor management and procurement process leadership. Success Measures (First 6 Months) • Tag management roadmap and implementation plan defined and underway. • Testing programs operational with initial insights delivered. Getting a few tests out the door with initial insights. • MMM provider selected and onboarding plan established. First run while this person is here. • Data clean room strategy endorsed and RFP initiated. Engagement Details This is an interim/contract leadership role. Duration may be extended based on organizational needs and fit. This offer from "Burtch Works" has been enriched by Jobgether.com and got a 72% flex score. Apply Now Apply Now