About Us
The real economy employs 3 billion people in frontline jobs, yet frontline teams are still left to choose between paper and Excel or decade-old workforce management solutions to take care of the most important part of their businesses - their people.
Enter Sona, the Frontline Operating System; an end-to-end platform to manage a shift-based workforce and empower its teams. Sona upgrades the functionality you expect from any workforce management software - including scheduling, time & attendance, HR, and Payroll - with industry-specific plugins, dedicated features to empower staff, and a consumer-grade experience that simplifies frontline work for everyone.
In just three years, we’ve already made a deep impact on the lives of tens of thousands of frontline workers and the operation of their organisations, grown the team to 100+, and following our recent $27.5M Series A fundraise, have secured the backing of notable VC’s including Felicis, Northzone, Gradient Ventures (Google), SpeedInvest, Antler, and Notion Capital plus notable angels like Tom Blomfield (Monzo).
It’s a hugely exciting time to be joining the team, as we’re still small enough that you’ll have a significant impact on the company, growth trajectory and culture, yet large enough that we have a great structure, experienced leaders and world-class benefits in place. More on working at Sona here.
About the Role
As an Account Executive at Sona, you'll own the full sales lifecycle for mid-to-enterprise sized customers in our core frontline sectors - Social Care or Hospitality, working closely with our founders, Chief Sales Officer, and a high-performing marketing team.
We’re not just hiring an AE—we’re looking for future leaders who thrive in an environment where high expectations and high rewards go hand in hand.
Responsibilities
Day to day, you will:
Drive revenue growth within mid-enterprise segments in your frontline sectors (Social Care or Hospitality).
Own the full sales cycle—from strategic prospecting to closing deals, ensuring accurate forecasting and pipeline management.
Build deep relationships with key decision-makers and stakeholders in target accounts, positioning Sona as a must-have solution.
Be the face of Sona at industry events and conferences, driving pipeline activity and elevating our brand.
Collaborate cross-functionally with Marketing, Customer Success, and Product teams to refine campaigns, enhance onboarding, and provide market insights that shape our product roadmap.
Requirements
We’re building the highest-performing sales team at Sona—where careers accelerate tenfold. To thrive here, you’ll need:
Experience that sets you up for success:
Proven experience selling complex technology products.
At least 1 year in a closing sales role, ideally in a high-growth B2B environment.
A track record of smashing quotas and exceeding targets.
A bias for action—you’re a driver, not a passenger.
A Startup Mindset – Comfortable with ambiguity, adaptable to change, and excited to build something great from the ground up.
But more importantly, we care about who you are.
If these traits describe you to a tee, you’ll thrive at Sona:
Growth mindset – You push yourself to improve every day.
Unmatched work ethic and drive – You have an insatiable need to achieve.
Competitive, but collaborative – You want to win, but not at the expense of your team.
Grit and optimism – You embrace challenges with resilience and a solutions mindset.
You might not tick every box in the experience section—but if you're hungry, driven, and thrive in high-growth environments, we want to hear from you. Maybe you’re:
An ex-founder looking for a high growth startup where you can apply your entrepreneurial skills without the financial risk.
A tech sales rep who finds your current role too slow, predictable, or easy.
A Management Consultant who’s led commercial growth projects and now wants to own revenue targets directly.
Our door is open if you don’t follow a traditional path. Sound like you? Let’s talk.
Benefits
Base salary of £60k-£100k + 100% target bonus (uncapped)
Hybrid working - 2 days a week in the London office
Share options
35 days annual leave (25 days standard plus 10 flexible public holiday days)
Pension contributions matched up to 5%
Enhanced parental leave & pay
Co-working space stipend
Quarterly all expenses paid team retreats
The latest Macbook and equipment for your home office
Professional development budget
Unlimited free books