Overview
Financial Modeling Institute is looking for a Canva-native video editor to create a high-quality short-form ad for an upcoming campaign. This is a first project with the potential for ongoing work on campaign ads and social media videos.
The priority is not just “clean edits.” The priority is a clear story and emotional arc in 10 to 20 seconds, built from stock footage and simple motion graphics.
Scope and deliverables
1. Create 1 ad concept (minimum 10 seconds, ideally 10 to 20 seconds)
2. Deliver in 3 formats
1. 1920×1080 (landscape)
2. 1080×1080 (square)
3. 1080×1920 (vertical)
3. Build in Canva so copy can be modified later for A/B testing
4. Use stock footage, graphics, and design elements. No original filming required
5. Provide the Canva link with organized layers, labeled scenes, and editable text
Creative requirements
• Strong hook in the first 1 to 2 seconds
• Clear narrative progression (problem, tension, resolution)
• Emotion-forward pacing, not slideshow pacing
• Designed for performance in paid social (Meta, LinkedIn, YouTube Shorts style)
• Captions or on-screen text that remains readable on mobile
• Visual rhythm: intentional cuts, speed ramps or motion where appropriate, and clean transitions
What FMI will provide
• Brand guidelines and logo assets
• Core message and CTA options
• Example ads that represent the style and quality target
• Voice over audio file
Ideal editor
• Proven experience creating short-form ads from stock footage or AI
• Excellent Canva video skills (timing, transitions, motion, layout, audio)
• Strong taste in clip selection and pacing
• Performance-minded. Understands hooks, retention, and thumb-stopping structure
• Open to long-term collaboration if this first project is a fit
To apply, include
1. 2 to 5 examples of short-form ads you edited (preferably stock-based)
2. A short note describing how you build an emotional arc in 10 to 20 seconds
3. Confirm you can deliver all 3 aspect ratios and the editable Canva project link
Optional screening question (recommended)
In 3 to 5 sentences, outline a simple story arc for a 15-second ad promoting a professional accreditation.