Join Our Team: Category Strategist, Amazon E-commerce and Digital Sales
Unlock a world of opportunities with The Hershey Company! We are excited to announce a Remote opportunity for a Category Strategist, Amazon, to join our dynamic team. As a key player in our e-commerce and digital sales strategy, you will be responsible for driving business growth and delivering results on Amazon. This role offers a unique blend of customer-facing and analytical work, with a focus on developing and executing strategies to meet our business objectives.
About The Hershey Company
The Hershey Company is a global leader in the confectionery industry, with a rich history dating back to 1894. Our mission is to create a better world, one delicious treat at a time. We are committed to delivering high-quality products, building strong relationships with our customers and partners, and making a positive impact on our communities. Our company culture is built on a foundation of innovation, teamwork, and customer obsession.
Job Summary
As a Category Strategist, Amazon, you will be responsible for delivering The Hershey Company's CMG and Protein business on Amazon. This customer-facing opportunity will help lead annual JBP negotiations, while delivering effective P&L management. You will work closely with our Amazon Team Lead to develop and execute strategies that drive business growth, improve customer satisfaction, and increase profitability.
Key Responsibilities
- Customer Relationship Management: Manage our customer relationship with Amazon by delivering unbiased action-oriented recommendations gathered through data sources such as Circana (IRI), Circana Scan Panel, Numerator Insights (Data), and Amazon Vendor Central to help both Hershey and Amazon deliver annual and long-term business objectives.
- P&L Management: Support the Amazon Team Lead in managing the P&L by providing analysis, insights, and support to deliver the business and recommend incremental business opportunities.
- Negotiation and Influence: Influence and negotiate with Amazon as a holistic advisor on the business and provide support to Hershey's CMG & Protein businesses to navigate AVNs, JBPs, etc.
- Portfolio Management: Identify portfolio Hershey and category opportunities leveraging 1st & 3rd party data sources and consumer insights to make internal recommendations to Sales and cross-functional partners.
- Inventory Analysis and Recommendations: Collaborate with Hershey and Amazon Supply Chain to support inventory analysis and recommendations to drive the business; assist to forecast Summer ship inventory recommendations to reduce waste and drive sales.
- Digital Insights and Recommendations: Connect and share Amazon and Digital insights across internal stakeholders to recommend, support, and deliver insights to support Hershey's long-term Omni growth.
Requirements and Qualifications
Essential Qualifications:
- Education: Bachelor's Degree Required; MBA preferred.
- Experience: 5+ years CPG, Marketing, Digital, and/or Customer experience required.
- Data Analysis: Extensive knowledge of tools such as Circana (IRI), Circana Scan Panel, Numerator Insights (Data) with an understanding of how to turn data into valuable insights for the larger group to leverage.
- P&L Management: Understanding and experience of managing the P&L and success in delivering annual plans.
- Customer Relationship Management: Expertise in Customer relationship management and negotiation.
Preferred Qualifications:
- Digital Marketing: Experience in digital marketing, e-commerce, or a related field.
- Amazon Experience: Previous experience working with Amazon or a similar retail partner.
- Analytical Skills: Strong analytical and problem-solving skills, with the ability to interpret complex data sets.
Career Growth Opportunities and Learning Benefits
At The Hershey Company, we are committed to the growth and development of our employees. This role offers opportunities to develop your skills in:
- Digital Marketing: Learn about the latest trends and best practices in digital marketing and e-commerce.
- Data Analysis: Develop your skills in data analysis and interpretation, and learn how to drive business decisions with data.
- Customer Relationship Management: Improve your customer relationship management skills, and learn how to build strong relationships with customers and partners.
Work Environment and Company Culture
We offer a dynamic and supportive work environment that encourages collaboration, innovation, and growth. Our company culture is built on a foundation of:
- Innovation: We encourage innovation and creativity, and provide opportunities for employees to develop new ideas and solutions.
- Teamwork: We believe in the power of teamwork, and provide opportunities for employees to collaborate and work together to achieve common goals.
- Customer Obsession: We are committed to delivering high-quality products and services, and providing exceptional customer experiences.
Compensation, Perks, and Benefits
We offer a comprehensive compensation package that includes:
- Competitive Salary: A competitive salary that reflects your skills and experience.
- Benefits: A range of benefits, including health insurance, retirement savings, and paid time off.
- Perks: Opportunities to enjoy company-sponsored events, training and development programs, and other perks.
Conclusion
If you are a motivated and results-driven professional with a passion for digital marketing and e-commerce, we encourage you to apply for this exciting opportunity. As a Category Strategist, Amazon, you will play a key role in driving business growth and delivering results on Amazon. We look forward to hearing from you!
Apply Now
Apply Now