Job Description:
• Directly reports to the Senior Director, eCommerce and Digital Marketing
• Responsible for supporting all aspects of the eCommerce business including business planning, online marketing, website management and analytics, content strategy and development, and promotional campaigns
• Acts as a project manager to evaluate, prioritize, develop, manage, implement, and test eCommerce initiatives
• Supports the development and execution of property-level strategic and tactical business plans and advertising budgets
• Supports the user experience on Sentral.com and individual property websites including navigation, content development, booking funnel and promotional campaigns
• Assists in the planning, QA and execution of web content and online marketing campaigns to ensure efficiency, accuracy and timeliness of publishing
• Supports web analytics related to eCommerce and communicates relevant data to team members, executive leadership, cross-functional teams and external stakeholders
• Assists in designing, writing, and optimizing marketing campaigns, for owned and non-owned channels, including SEO, SEM, Paid Social, Programmatic, Email Marketing, and more.
• Collaborates with cross-functional teams (Product, Revenue Management, Operations, Site Teams, etc) to ensure alignment on goals and implications across eCommerce projects
• Assists with management of external agencies and partners to deploy campaigns and solutions
• Assists with implementation of new sales and marketing initiatives to increase direct bookings and profitability
• Identifies eCommerce opportunities beyond current organizational thinking
• Tests variables including incentives, creative, content, and cadence to optimize website and campaign performance
Requirements:
• Outstanding analytical skills with strong experience interpreting data and drawing conclusions
• Proven leadership of eCommerce projects, with desire to learn and contribute
• Strong writing and editing skills
• Proven attention to detail, quality assurance, and pride in work
• Experience with both B2C and B2B eCommerce
• Extensive knowledge of e-commerce technology, analytics and best practices
• Demonstrated strong business judgment and decision-making skills; ability to identify, prioritize, and articulate highest impact initiatives
• Hospitality digital marketing experience preferred
Benefits:
• We offer multiple medical, dental, and vision health plan options that begin the first month after your start date!
• There is one fully company-paid plan (no monthly premiums for you)*, and HSA and FSA options to set aside pre-tax dollars.
• Eligible after just three months of employment, we offer a 401(k) with a 4% company match to help you reach your savings goals.
• Flexible paid time off, 11 paid holidays, and Enrichment Hours for volunteering or career development!
• Team members (and their friends and families) receive travel discounts when they stay at a Sentral community.
• All team members are Sentral receive discounted rates on pet insurance, attractions, rental cars, shows, events, and more!