Transforming the Future of Digital Advertising with Verizon
Verizon is a global leader in technology and communications services, revolutionizing the way we connect and interact around the world. As a key player in this dynamic industry, we're committed to fostering a culture of innovation, inclusivity, and collaboration. Our team is dedicated to anticipating and leading the way in a rapidly changing landscape, and we're seeking a talented Digital Verification and Governance Senior Manager to join our ranks.
About the Role
As a Digital Verification and Governance Senior Manager at Verizon, you'll be at the forefront of driving cross-discipline projects that enable the success of our Media and marketing teams. You'll serve as the company's subject matter expert in ad verification and brand safety, ensuring the integrity and protection of our brand across paid media channels. Your expertise will be instrumental in developing processes that drive efficiencies in our end-to-end digital marketing executions, delivering on-time results and cost savings.
Key Responsibilities
- Develop and implement strategies to mitigate risks associated with brand safety and ensure compliance with industry regulations and best practices.
- Craft digital standards and guidelines to safeguard our brand reputation.
- Monitor campaign performance and the landscape (tech, media, news, etc.) to address any issues in real-time.
- Review all paid media activities and partner technology to identify potential threats to brand reputation.
- Lead the response to any brand safety incidents or larger crises that may arise, impacting our brand.
- Establish best practices for brand safety and data integrity.
- Build executional processes and deliver solutions for areas of improvement.
- Translate complex technical concepts for leadership and executives, presenting fresh approaches that align with the evolving landscape of ad tech.
- Act as a subject matter expert for the future of Verizon Digital Media.
Essential Qualifications
To excel in this role, you'll need:
- A Bachelor's degree or four or more years of work experience.
- Six or more years of relevant work experience in digital advertising, ad verification, and brand safety.
- Experience executing digital advertising campaigns, including URL tagging structures (UTM parameters, CMP codes, macros) and attribution methodologies.
- Knowledge of ad verification and brand safety tools (IAS, DoubleVerify, Moat, Zefr, OpenSlate).
- Experience with media and martech stacks, including Google Campaign Manager, Programmatic DSPs, and analytics suites (Google Analytics, Adobe).
- The ability to translate technical concepts to non-technical business stakeholders.
- Experience with project management, working cross-functionally and with external teams.
Preferred Qualifications
While not essential, having one or more of the following qualifications will make you an even more competitive candidate:
- Digital advertising planning and buying experience.
- Experience at a media agency or in-house media team.
- Hands-on experience with media trafficking in ad servers (e.g., CM360, Innovid), DSPs (e.g., Yahoo!, DV360, Amazon, The Trade Desk), and paid social ad managers (e.g., Meta, Snapchat, TikTok).
- Knowledge of analytics tracking and viewability tools.
- Demonstrated ability to work independently and within a team in a fast-changing environment.
- Strong change management and communications skills.
- Strong attention to detail and experience in managing change to drive adoption of disruptive technology and new ways of working.
- A passion for problem-solving and troubleshooting creative and technical issues.
Career Growth and Learning Benefits
At Verizon, we're committed to helping you grow and develop in your career. As a Digital Verification and Governance Senior Manager, you'll have opportunities to:
- Develop your expertise in ad verification and brand safety.
- Lead cross-discipline projects and collaborate with various teams.
- Stay up-to-date with the latest industry trends and best practices.
- Enhance your technical and business skills.
Work Environment and Company Culture
Verizon is proud to be an equal opportunity employer, celebrating our employees' differences and fostering a culture of inclusivity and collaboration. As a remote worker with assigned office days, you'll have the flexibility to work from home while still being connected to our vibrant team. Our benefits are designed to support your overall well-being, from health and wellness programs to financial incentives and career development opportunities.
Compensation and Benefits
We offer a competitive salary range of $115,000 to $213,000 annually, depending on your location and confirmed job-related skills and experience. Our total rewards package includes:
- Health and wellness benefits.
- Short-term incentives.
- 401(k) Savings Plan.
- Stock incentive programs.
- Paid time off.
- Parental leave.
- Adoption assistance.
- Tuition assistance.
Join Our Team!
If you're a motivated and experienced professional looking to drive the future of digital advertising, we encourage you to apply for this exciting opportunity. Even if you don't meet every qualification, we'd still love to hear from you. At Verizon, we're committed to finding great people to join our friendly team and contribute to our mission of transforming the way we connect around the world.
Apply now and take the first step towards a rewarding career with Verizon!
Apply Now