As the Director of Engagement Marketing, you will develop and influence the application of member-centric strategies to accelerate business goal achievement as well as plan and recommend engagement strategies to members based on detailed quantitative analyses of consumer databases and external data sources to develop data driven insights into members, their behaviors, buying preferences, and patterns. You will provide thought and change partners to lead line of business and cohort transformations, and engagement improvement that puts the needs of the member at the center of all business functions, coordinated and pervasive throughout the enterprise. Additionally, you will find the intersection points between the members and the plans, in order to optimize and maximize efforts that generate value for both the member and Humana. Decisions are typically related to the implementation of new/updated programs or large-scale projects for the function and supporting technical/operational procedures and processes, and implements strategic plans, drives goals and objectives, and improves performance.
Architect a best-in-class, multi-channel onboarding experience (email, mail, SMS, app, web, call center, IVR) tailored to member needs and Next Best Action (NBA) strategy
Lead and mentor a direct team of marketing professionals; oversee onboarding-related marketing budget and resourcing
Collaborate with product, data science, and channel owners to embed journey logic and personalization rules that drive measurable action
Define NBA logic for content, timing, and channel orchestration to deliver personalized journeys at scale
Track and optimize journey performance, using data to run experiments, improve KPIs, and guide roadmap iteration
Champion the voice of the customer — integrating qualitative feedback and behavioral signals into continuous onboarding improvements
Influence executive stakeholders to secure alignment, share results, and shape the future-state experience vision
8+ years of B2C omni-channel marketing experience, with deep expertise in lifecycle and journey-based marketing
5+ years of people leadership experience, including leading and developing high-performing teams
Hands-on experience with marketing automation platforms (e.g., Adobe Experience Platform, Adobe Journey Optimizer)
Familiarity working in an agile operating model/environment
Proven success managing matrixed teams and driving measurable engagement and retention outcomes
Experience using analytics and data science to translate insights into performance marketing tactics
Strong cross-functional leadership and stakeholder management
Experience in regulated industries (e.g., healthcare, insurance, financial services)
Familiarity with NBA engines, CDPs, and real-time decisioning platforms (e.g., Pega, Adobe)
Exposure to product marketing, agent enablement, or channel mix optimization
Experience launching or scaling agile pods or cross-functional squads
It is preferred that candidates be located near a Humana Marketing office (e.g. Washington, DC, Louisville, KY, Chicago, IL) however, it is not required and can be 100% remote anywhere in the U.S.
To ensure Home or Hybrid Home/Office employees’ ability to work effectively, the self-provided internet service of Home or Hybrid Home/Office employees must meet the following criteria:
At minimum, a download speed of 25 Mbps and an upload speed of 10 Mbps is recommended; wireless, wired cable or DSL connection is suggested
Satellite, cellular and microwave connection can be used only if approved by leadership
Employees who live and work from Home in the state of California, Illinois, Montana, or South Dakota will be provided a bi-weekly payment for their internet expense.
Humana will provide Home or Hybrid Home/Office employees with telephone equipment appropriate to meet the business requirements for their position/job.
Work from a dedicated space lacking ongoing interruptions to protect member PHI / HIPAA information
Humana offers a variety of benefits to promote the best health and well-being of our employees and their families. We design competitive and flexible packages to give our employees a sense of financial security—both today and in the future, including:
Paid time off, holidays, volunteer time and jury duty pay
401(k) retirement savings plan with employer match
As part of our hiring process for this opportunity, we may contact you via text message and email to gather more information using a software platform called HireVue. HireVue Text, Scheduling and Video technologies allow you to interact with us at the time and location most convenient for you.
If you are selected to move forward from your application prescreen, you may receive correspondence inviting you to participate in a pre-recorded Voice, Text Messaging and/or Video interview. Your recorded interview will be reviewed and you will subsequently be informed if you will be moving forward to next round of interviews.
If you have additional questions regarding this role posting and are an Internal Candidate, please send them to the Ask A Recruiter persona by visiting go/Buzz and searching Ask A Recruiter! Please be sure to provide the requisition number so we may be able to research your request quicker.
Humana values personal identity protection. Please be aware that applicants may be asked to provide their Social Security Number, if it is not already on file. When required, an email will be sent from Humana@myworkday.com with instructions on how to add the information into your official application on Humana’s secure website.
Travel: While this is a remote position, occasional travel to Humana's offices for training or meetings may be required.Pay Range
The compensation range below reflects a good faith estimate of starting base pay for full time (40 hours per week) employment at the time of posting. The pay range may be higher or lower based on geographic location and individual pay will vary based on demonstrated job related skills, knowledge, experience, education, certifications, etc.$168,000 - $231,000 per yearThis job is eligible for a bonus incentive plan. This incentive opportunity is based upon company and/or individual performance.It is the policy of Humana not to discriminate against any employee or applicant for employment because of race, color, religion, sex, sexual orientation, gender identity, national origin, age, marital status, genetic information, disability or protected veteran status. It is also the policy of Humana to take affirmative action, in compliance with Section 503 of the Rehabilitation Act and VEVRAA, to employ and to advance in employment individuals with disability or protected veteran status, and to base all employment decisions only on valid job requirements. This policy shall apply to all employment actions, including but not limited to recruitment, hiring, upgrading, promotion, transfer, demotion, layoff, recall, termination, rates of pay or other forms of compensation and selection for training, including apprenticeship, at all levels of employment.
Originally posted on Himalayas
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