Join the Team at Workwarp: Where Excellence Meets Opportunity
Are you a motivated and ambitious individual looking to kickstart your career in digital marketing? Do you have a passion for creating and managing successful ad campaigns on Facebook and Meta Ads? Look no further! Workwarp is seeking an Entry Level Facebook Ads / Meta Ads Specialist (Hourly Contractor) to join our dynamic team remotely. As a key player in our Adspace team, you will have the opportunity to work on exciting projects, develop your skills, and grow with a fast-paced company.
About Workwarp
At Workwarp, we pride ourselves on being a team that works hard and celebrates success. We offer a competitive salary, paid vacation, amazing people, 401k matching, health, vision, and dental coverage, leadership opportunities, fast growth, and good vibes. Our company culture is built on the principles of integrity, optimism, and teamwork. We believe in providing our team members with the tools and resources they need to succeed, including free learning and training opportunities.
Job Summary
As an Entry Level Facebook Ads / Meta Ads Specialist (Hourly Contractor), you will be responsible for managing Paid Search and Paid Social ad campaigns, especially Meta and Google Ads, to generate profits for our clients. You will work closely with our Adspace team to develop and implement comprehensive paid media strategies, conduct brand and website audits, and optimize ad campaigns to drive new user acquisition and leads.
Key Responsibilities:
- Plan, develop, and implement comprehensive paid media strategies to increase brand visibility and recognition, and drive new user acquisition and leads on both Paid Search and Paid Social (Meta, Tiktok & Google) media accounts
- Conduct thorough brand and website audits to understand our clients' key value proposition, core products, brand aesthetic, and identify opportunities to successfully market them and make them stand out in the marketplace
- Ensure SEO and CRO basics are in place
- Manage between 10-15 paid media accounts on behalf of ADSPACE clients, with aggregate monthly spending ranging between $25,000 - $500,000
- Utilize Google Analytics, Google Search Console, Ahrefs, and SEMRush to develop insights and action items intended to increase our clients' revenues
- Stay up-to-date with Paid Media industry best practices, new trends and technologies, and platform updates
- Monitor purchased media to ensure that the advertisements appear as planned across high-quality publisher sites
- Compile daily, weekly, monthly, and lifetime reports with key performance metrics in Data Studio to quantify results and communicate them to the client
- Prepare advertising schedules and timelines for client onboarding, campaign launch, and ongoing account optimization and maintenance
- Develop advertisement copy for paid media campaigns with the ultimate objective of generating action, interest, and engagement from the targeted audience
- Continuously monitor, identify, and improve all three components of the AdWords Quality Score: Ad Relevance, Expected CTR, and Landing Page Experience
- Assure keyword targets, landing page content, and text ad copy are all in close alignment and optimized
- Prepare design assets for Google Display Network campaigns in Photoshop by sourcing images, resizing images, and placing text overlay, logos, and iconography on raw images
- Assure conversion tracking is QA'd within AdWords to track all pertinent events within the sales funnel
- Monitor and test campaign SMART bidding strategies: Target CPA, Target ROAS, Enhanced CPC, Maximize Conversions, and more
- Create and implement campaign A/B test experiments to identify optimal campaign settings
- Complete daily administrative tasks such as Timesheets and Weekly Wins
- Record all client-facing tasks and deliverables in internal project management software
- Implement and continuously maintain the Alpha Beta campaign structure to ensure ad spend is focused on top-performing keywords while the Beta campaigns continue to play an R&D role by uncovering new top-performing keywords
Requirements and Qualifications:
Essential Qualifications:
- 1-2 years of experience managing Paid Search and Paid Social campaigns at an agency or e-commerce brand
- Proven ability to work independently and as part of a team
- Strong understanding of Google and Meta Ads, including ad auction, bidding types, general advertising ecosystem, copy & creative, best practices, bid and optimization strategies, and campaign objectives
- Experience in media planning, buying, and/or analysis with budgets exceeding $50k annually
- Strong understanding of Google Analytics and eCommerce view
- Analyzed and reported on digital media accounts and campaign trends
- Bachelor's degree or equivalent preferred
Preferred Qualifications:
- 2-5 years of experience managing Paid Search and Paid Social campaigns at an agency or e-commerce brand
- Proven leadership experience with an ability to recruit, hire, manage, and develop a high-performing team
- Experience utilizing heatmapping tools (such as HotJar, CrazyEgg, etc.) to improve user experience and efficiency
- Strong work ethic and demonstrated problem-solving capabilities in a client-facing role
- Professional and respectful demeanor towards internal and external business partners
- Effective time management in a professional setting
- Can effectively collaborate in a team environment
- Integrity and optimism, regardless of the situation
- Use information, data, and resources to proactively identify and solve problems to get the job done
What We Offer:
- Competitive hourly rate: $20.00 - $30.00 per hour
- Opportunity to work remotely and enjoy a flexible schedule
- Chance to work with a fast-growing company and develop your skills
- Collaborative and dynamic team environment
- Professional development and growth opportunities
- Paid vacation and holidays
- 401k matching and health, vision, and dental coverage
How to Apply:
If you are a motivated and ambitious individual looking to kickstart your career in digital marketing, please submit your application today! Please share your LinkedIn profile URL to be considered for the role.
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Don't Hesitate, Apply!
Don't worry if you don't meet every single requirement. We value a great attitude and a willingness to learn above all. Submit your application today and take the first step towards an exciting career in digital marketing!
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