Introduction to arenaflex
arenaflex is a world-leading brand that encompasses a diverse portfolio of media and entertainment properties, including family favorites, renowned film studios, and popular television networks. Our company is dedicated to delivering innovative and engaging experiences to our audiences worldwide. As a key player in the advertising industry, we are seeking a highly skilled and motivated professional to join our team as a Digital Campaign Manager.
Job Overview
The Digital Campaign Manager will be a vital member of our Milan-based advertising sales and operations team, responsible for leading a Digital Campaigns Client Service team in supporting assigned sales representatives and related clients through all stages of the campaign lifecycle. The successful candidate will have a strong background in digital media, with expertise in video, programmatic, and CTV advertising. They will be able to balance 'in-the-weeds' tasks with high-level strategic thinking, surpass client expectations, and continuously push for innovation and efficiency.
Key Responsibilities
- Lead 1 Digital Campaigns Client Service manager in supporting assigned sales representatives and related clients through all stages of the campaign lifecycle, from planning to invoicing
- Deliver effective media plans that maximize revenue
- Allocate team responsibilities while contributing to and assisting in campaign management
- Perform all tasks related to campaign management, including inventory forecasting, media plan creation, order entry, trafficking, optimization, reporting, and invoicing
- Ensure the Account Manager is fully trained on campaign execution and able to address all related questions
- Act as the primary point of contact for any escalations on complex issues or requests regarding inventory, ad products, or campaigns
- Assist Sales, Finance, and Accounting in revenue tracking
- Investigate and resolve ad delivery, ad quality, and technical issues, liaising with global Ad Platforms support
- Test potential ad tech vendor integrations and provide feedback on contract negotiations
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- Analyze usage and performance of digital inventory to develop strategies and products that maximize revenue yield
- Mentor, train, and develop talent, including training future new hires
- Create and update internal documentation to clarify processes and best practices
- Collaborate with regional teams and act as a local center of excellence for other offices across EMEA
- Maintain in-depth knowledge of arenaflex's ad tech stack and ecosystem, and stay up-to-date with industry developments
Essential Qualifications
- Graduate degree or equivalent experience
- 3+ years of overall experience in the advertising industry, either publisher/agency side or in ad tech
- Team management experience
- Expertise in defining and improving processes
- Highly skilled in negotiating, planning, and managing ad campaigns for display and video across websites, apps, social platforms, and connected TV environments
- Proven ability in activating campaigns, creating accurate and relevant insights, and optimizing performance
- Solid understanding of programmatic advertising, technologies that power it, and key vendors in the space
- Familiarity with general data security and privacy requirements related to digital advertising
- Able to represent the company in external meetings and events
- Media or entertainment brand experience is beneficial, as is knowledge of the processes and procedures of a global corporation
- Essential knowledge of ad management systems (e.g., Google Ad Manager), ad server systems (e.g., DV360), and management of Creative Labels and Tracking to support and lead the assigned team
- Knowledge of Massive activation for digital campaigns and related requirements
Preferred Qualifications
- Bachelor's degree in a relevant field
- Experience with data entry and management
- Strong analytical and problem-solving skills
- Excellent communication and presentation skills
- Ability to work independently and collaboratively with reports, peers, and senior leaders
- Revenue-focused, but not at the expense of our people
- Always centered on our guests and prioritizing the customer experience
- Certain communicator with good presentation skills, able to speak on behalf of the team internally and externally
- Eager to work in a global organization with partners across the world
- Ability to navigate the digital advertising industry and maintain relationships with publishers, broadcasters, agencies, advertisers, and tech vendors
- Top-to-bottom understanding of digital media and the advertising business, especially video and within EMEA
- IT savvy across core business applications and remote working tools (Outlook, Excel, PowerPoint, Slack, Zoom)
Career Growth and Development
At arenaflex, we are committed to providing our employees with opportunities for growth and development. As a Digital Campaign Manager, you will have access to training and development programs, mentorship, and career advancement opportunities. You will be part of a dynamic and innovative team that is passionate about delivering exceptional advertising solutions and driving business results.
Work Environment and Company Culture
arenaflex is a global organization with a diverse and inclusive culture. We value our employees and offer a range of benefits, including flexible working arrangements, health and wellbeing programs, and opportunities for community involvement. Our company is dedicated to creating a positive and supportive work environment that encourages collaboration, creativity, and innovation.
Compensation and Benefits
arenaflex offers a competitive total rewards package that includes salary, health and financial benefits, time-off programs, educational opportunities, and more. Our benefits package is designed to support the well-being and career development of our employees and includes:
- Career Development
- Community Involvement
- Commuter Assistance
- Exclusive Discounts
- Flexibility @ arenaflex
- Health Insurance and Wellbeing
- Childcare Options
- Paid Time Off
- Retirement Programs
- Theme Park Admission
- Tuition Assistance
- Weekly Pay
- Wellness Programs
Conclusion
If you are a motivated and experienced digital advertising professional looking for a new challenge, we encourage you to apply for the Digital Campaign Manager role at arenaflex. This is an exciting opportunity to join a global organization and contribute to the delivery of exceptional advertising solutions. With a competitive total rewards package, opportunities for growth and development, and a dynamic and inclusive company culture, arenaflex is the ideal place to take your career to the next level.
Apply now to join our team and be part of a company that is shaping the future of digital advertising!
Apply Now