About Us
At National Geographic, we are driven by a passion to explore, understand, and protect our planet. As a leading voice in the media and entertainment industry, we strive to inspire and educate our audience through high-quality content, innovative storytelling, and a commitment to excellence. Our social media team is at the forefront of this mission, leveraging the power of digital platforms to engage, inform, and entertain millions of people around the world.
Job Summary
We are seeking an experienced Full Stack Social Media Manager to join our dynamic team at National Geographic. As a key member of our social media team, you will be responsible for developing and executing social media strategies that drive revenue growth, engagement, and subscriber acquisition across our social media accounts and communities. This is a remote-based position with an immediate start available, offering a competitive salary and a comprehensive benefits package.
Key Responsibilities
- Drive Revenue Growth, Engagement, and Subscriber Acquisition: Develop and manage social media strategies that drive revenue growth, engagement, and subscriber acquisition across National Geographic's social media accounts and communities with a combined audience of over 600 million.
- Develop and Manage Affiliate Marketing Strategy: Develop and manage the affiliate marketing strategy and program across social platforms such as Instagram, Facebook, Pinterest, YouTube, and TikTok.
- Develop Consumer Product Marketing Strategy: Develop a strategy and framework for consumer product marketing across the Nat Geo Social ecosystem.
- Set Revenue and Growth Targets: Set revenue and growth targets for key social platforms and track progress quarterly and as needed to demonstrate the value of social platforms in driving business goals.
- Campaign and Project Strategy: Collaborate on social sponsorship campaigns and paid media efforts running across brand accounts, and contribute to proactive packaging and ideation to increase revenue.
- Social Analytics and Reporting: Develop and own team goals and performance metrics for driving direct and indirect revenue from social platforms, monitor performance regularly to understand effectiveness of strategy and content, and craft actionable insights and recommendations to optimize content strategy, user experience, etc.
- Communication & Collaboration: Partner with social platforms to identify new revenue opportunities and develop innovative activations, foster and build excellent working relationships with key internal stakeholders in editorial, communications, marketing, and channel teams across Nat Geo and Disney, and consistently and proactively articulate social media best practices, trends, and insights to teams across the organization as a subject matter expert.
Essential Qualifications
To be successful in this role, you will need to have:
- 5+ years of social media experience: In media, entertainment, or marketing with a focus on lead acquisition, subscription growth, or ecommerce/affiliate marketing platforms.
- Effective communication skills: In both verbal and written form, with creative writing skills.
- Experience using analytics tools: To identify trends, communicate insights, and provide recommendations.
- Proficiency with Microsoft Outlook, Word, Excel, and Keynote: Google Suite, and project management tools such as AirTable, Asana, etc., as well as experience with social media content management systems.
- Proven track record: In driving sales, lead acquisition, or subscription growth.
- Familiarity with ecommerce and affiliate marketing platforms: And social media.
- Creative, proactive, and independent thinking: With extreme attention to detail and the ability to prioritize, multi-task, and meet deadlines.
Preferred Qualifications
We are looking for candidates with:
- Experience with social media content management systems: Such as Hootsuite, Sprout Social, or Buffer.
- Knowledge of current trends and best practices: On social across industries.
- Deep and current knowledge of social platforms' monetization offerings: And excellent project management skills.
- Experience with social media advertising: And social media analytics tools such as Google Analytics or Facebook Insights.
Career Growth Opportunities and Learning Benefits
At National Geographic, we are committed to the growth and development of our employees. As a Full Stack Social Media Manager, you will have the opportunity to:
- Develop your skills: In social media marketing, analytics, and advertising.
- Take on new challenges: And responsibilities as you grow in your role.
- Collaborate with cross-functional teams: To drive business results and achieve our mission.
- Access training and development opportunities: To help you succeed in your role and advance your career.
Work Environment and Company Culture
At National Geographic, we value a collaborative and inclusive work environment. As a Full Stack Social Media Manager, you will have the opportunity to work with a talented team of professionals who are passionate about social media and committed to excellence. Our company culture is built on:
- Collaboration: We work together to achieve our goals and drive business results.
- Innovation: We encourage creativity and experimentation to stay ahead of the curve.
- Inclusion: We value diversity and promote a culture of respect and empathy.
- Excellence: We strive for high-quality work and continuous improvement.
Compensation, Perks, and Benefits
We offer a competitive salary and a comprehensive benefits package, including:
- Base pay: $90,500 to $124,400 per year, depending on experience and qualifications.
- Bonus and/or long-term incentive units: May be provided as part of the compensation package.
- Medical, financial, and other benefits: Dependent on the level and position offered.
How to Apply
If you are a motivated and experienced social media professional looking for a new challenge, please submit your application, including your resume and a cover letter, to [insert contact information]. We look forward to hearing from you!
Equal Employment Opportunity
National Geographic is an equal opportunity employer and welcomes applications from diverse candidates. We are committed to creating an inclusive and respectful work environment that values diversity and promotes equal opportunities for all employees.
Apply Now