Transforming Retail through Innovative Digital Media & Events Strategies
At Walmart Marketplace, we're on a mission to revolutionize the retail landscape by curating a community of respected, professional sellers who offer top-quality products and exceptional customer service. As a key player in Walmart's growth strategy, we're seeking a seasoned Manager, Digital Media & Events to lead our partner marketing efforts and drive business growth through strategic co-marketing initiatives.
About Walmart Marketplace
Walmart Marketplace is one of the fastest-growing eCommerce platforms in the U.S., driven by the passion and dedication of our sellers and their millions of amazing products. We're committed to simplifying the selling experience and delivering growth at scale through innovative solutions. With a culture that values diversity, inclusivity, and collaboration, we're creating a workplace where colleagues can thrive and grow.
Key Responsibilities
- Building Strategic Partnerships: Develop and maintain relationships with a growing network of solutions and technology partners, and agencies to drive co-marketing initiatives that generate leads, opportunities, seller launches, and GMV growth.
- Channel Partner Enablement: Empower channel partners to attract new sellers and brands to Walmart Marketplace, driving incremental revenue and growth.
- Strategic Planning & Execution: Spearhead the strategy, planning, and execution of strategic partner GTM Playbook, content creation, and distribution across social media, newsletters, emails, webinars, speaking sessions, and joint activations at industry events.
- Crafting Compelling Content: Develop messages and content for partner audiences via display ad campaigns, paid marketing, email marketing, case studies, and promotional/incentive offers to Sellers.
- Budget Management: Manage and allocate partner marketing media budget across partners and tactics to ensure maximum ROI.
- Campaign Planning & Execution: Create monthly and yearly co-marketing campaign calendars and work-back-schedules to drive campaign activations.
- Process Development: Establish clear GTM strategies, playbooks, SOPs, and checklists to establish ways of working with solution providers and agencies.
- Cross-Functional Collaboration: Collaborate with Comms, legal, branding, and creative, product marketing, product, and analytics teams to establish SOPs, approval timelines, and tracking and reporting cadences.
- Performance Metrics & Insights: Define and consistently measure KPIs and forecasts, delivering against channel goals and individual partner objectives, and effectively communicate performance metrics and insights to leadership and stakeholders.
- Team Leadership: Manage and coach other team members, setting standards, operational processes, and leading by example.
Essential Qualifications
To succeed in this role, you'll need:
- A Bachelor's degree in Marketing, Business, or related field.
- At least 2 years of experience in marketing or a related field (or 4 years of experience in marketing or a related field without a degree).
- Strong understanding of marketing principles and operations.
- Experience with Google analytics, KPI tracking, and measurement.
- Excellent analytical and writing skills, with proven experience in presenting strategy and results to leadership.
- Strong project management and organizational skills.
Preferred Qualifications
To take your application to the next level, you'll ideally have:
- 8+ years of relevant partner marketing experience.
- A track record of developing and managing partner marketing growth strategies in a B2B/SaaS setting.
- Experience using Salesforce or other Martech/CRM solutions.
- Experience working with cross-functional teams and driving teams to action.
- Experience in retail or ecommerce.
- Digital marketing experience (e.g., affiliate marketing, display advertising).
What We Offer
At Walmart, we're committed to providing a comprehensive benefits package that supports your overall well-being and career growth. You'll enjoy:
- Competitive pay and performance-based bonus awards.
- 401(k) with company match and stock purchase plan.
- Paid parental leave and family care leave.
- Opportunities for growth and development across several areas of the Fortune 1 organization.
- A collaborative and innovative work environment that values diversity and inclusivity.
- Live Better U, a Walmart-paid education benefit program for full-time and part-time associates.
- Paid time off (PTO) and/or protected paid time off (PPTO) for vacation, sick leave, holidays, or other purposes.
Why Join Us?
At Walmart Marketplace, we're passionate about creating a workplace where colleagues can thrive and grow. We're committed to simplifying the selling experience and delivering growth at scale through innovative solutions. If you're a motivated and experienced marketing professional looking to make a real impact, we encourage you to apply for this exciting opportunity.
Don't Hesitate, Apply!
Don't worry if you don't meet every single requirement. We value a great attitude and a willingness to learn above all. Submit your application today and take the first step towards transforming retail through innovative digital media & events strategies!
Apply Now