We are seeking a highly skilled Marketing Specialist to manage and optimize Google Ads campaigns to drive traffic, increase app downloads, and enhance brand visibility.
Key Responsibilities:
- Plan, create, and manage Google Ads campaigns across search, display, and video networks.
- Conduct keyword research and optimize ad copy to improve CTR and conversion rates.
- Monitor and analyze campaign performance, making data-driven adjustments to maximize ROI.
- Manage budget allocation effectively to ensure cost-efficient ad spending.
- Implement A/B testing strategies for ad creatives, landing pages, and bidding strategies.
- Track and report key performance metrics, providing insights and recommendations.
- Stay updated on Google Ads trends, algorithm changes, and best practices.
- Collaborate with design and development teams to create high-converting ad assets.
- Optimize app store landing pages (ASO) to improve download rates and engagement.
Qualifications:
- 2+ years of experience managing Google Ads campaigns for software or mobile apps.
- Strong analytical skills with experience using Google Analytics, Google Tag Manager, and Google Ads Editor.
- Knowledge of conversion tracking, remarketing strategies, and audience targeting.
- Experience with A/B testing and landing page optimization.
- Ability to manage multiple campaigns and meet performance goals.
- Strong understanding of digital marketing, SEM, and PPC strategies.
- Excellent communication skills and ability to work in a fast-paced environment.
Preferred:
- Experience with Facebook Ads, Apple Search Ads, and other paid media channels.
- Familiarity with App Store Optimization (ASO).
- Previous experience in the software or mobile app industry.