Part-Time Senior Media Buyer

Job title: Part-time Senior Media Buyer Employment Type: Part-Time Contract | Fully Remote; 10–20 hours per week (scalable with performance) Job Description How You'll Make an Impact The client is an established and growing eCommerce business seeking a highly experienced Senior Media Buyer to take ownership of paid acquisition across Meta and Google. This is a part-time role for someone who operates at a strategic level, not just execution. You will be responsible for managing, optimizing, and scaling significant ad spend with a clear focus on profitability. They are seeking a highly experienced Senior Media Buyer to manage a monthly ad spend of approximately $200,000 AUD, with the expectation of maintaining efficiency while identifying opportunities to scale. This role requires someone who has already operated at or above this level and understands the pressure, decision-making, and trade-offs involved. Role Overview: - Own paid acquisition strategy and execution across Meta Ads and Google Ads - Manage and optimize a ~$200K AUD/month budget with a clear focus on ROAS and profitability, not just spend - Scale campaigns intelligently across multiple international markets, adapting to market nuances and currency differences - Build and maintain reporting dashboards that surface actionable insights - Identify and resolve performance drops quickly and decisively, without waiting to be told Key Responsibilities: Paid Media Ownership - Own and manage Meta Ads (Facebook & Instagram) and Google Ads (Search, Shopping, YouTube, Display) end-to-end - Strategically allocate budget across platforms, campaigns, and markets to maximize ROI - Develop, test, and scale campaigns across multiple international markets Optimization & Scaling - Continuously improve CPA, ROAS, and full-funnel performance through rigorous testing and data analysis - Identify scaling opportunities and execute with speed and precision — knowing when to push and when to hold - Maintain a consistent, structured creative testing pipeline that drives measurable performance gains - Troubleshoot performance drops immediately — root-cause analysis, not surface-level fixes Data, Attribution & Reporting - Manage pixel and CAPI setups to ensure accurate tracking and attribution across platforms - Analyze performance data to surface trends, inefficiencies, and scaling signals - Build clear, concise reporting dashboards for founders — focused on what drives decisions, not what looks good Creative & Team Collaboration - Collaborate with in-house creative and marketing teams to guide ad concepts, briefs, and testing priorities - Act as the performance authority in the room when creative decisions are being made Required Experience: - Minimum 6+ years of hands-on experience managing paid ads across both Meta and Google - Proven track record managing monthly ad spend of $200K AUD or more - Strong international DTC eCommerce campaign experience (multiple geographies, currencies, and market nuances) - Deep understanding of attribution, tracking, pixel/CAPI setups, and data analysis - Ability to make confident decisions under uncertainty — not reliant on perfect data or constant direction - Demonstrated experience scaling eCommerce brands, not just lead gen, awareness, or B2B campaigns Preferred Qualifications: - Experience with premium, luxury, or lifestyle DTC brands where brand positioning affects ad performance - Familiarity with third-party attribution tools such as Triple Whale, Northbeam, or similar MER platforms - Experience managing Shopify-integrated Google Shopping and Performance Max campaigns - Exposure to UGC and influencer-driven ad content — briefing, testing, and scaling What Success Looks Like: - Stable or improving ROAS at current spend levels - Clear, data-backed scaling strategies - Faster identification and resolution of performance issues - Consistent testing pipeline that drives measurable gains What's Not a Good Fit? This role may not be suited for candidates who: - Are junior buyers or 'button pushers' who rely on preset strategies and playbooks - Have only managed small budgets (sub-$50K/month) and are looking to 'step up' - Cannot clearly demonstrate past performance with real numbers, specific campaign examples, and documented results - Are primarily lead gen or B2B focused with limited DTC eCommerce experience Schedule & Location Setup Location: Fully Remote Schedule: 12pm - 4pm AEDT; 9am - 1pm PH time (tentative) Contract Type: Part-Time Application Ready to take your digital marketing skills to the next level? Apply now and join our team to drive high-performing campaigns for top DTC and luxury lifestyle brands!